Oma by Rana Launches Her Flagship Store in Prabhadevi
by Shrutee K/DNS
Mumbai: Oma, a
well-known designer wear brand in Spain now sets foot in Mumbai and brings
experimental Spanish fashion fusing it with Indian motifs. Having presented her
collection in over 75 boutiques all over Costa Blanca, Spain, she launched her
eponymous label, Oma by Rana in Prabhadevi giving out a European vibe. The
store caters to a wide range of audiences with her unbeatable price points.
The name Oma was inspired by the Oma forest of Bilbao, Spain. It is a
painted forest and a land art intervention of the renowned Spanish artist
Augusitn Ibarallo. The colours of the wild amidst the flora reminiscing the
madness of the nature led towards becoming her muse for her collections –
adventurous and bold. Oma brings the European designs that are customized to
the Indian audiences and can also be made to measure. The emerging designer
curates outfits for any specific occasions, parties, luxury wear and even fast
fashion for the everyday woman with a sense of femininity brought out in her
collections at the flagship store. Stating this, Vandana adds, “With Oma by Rana we depict a perception of two
worlds coming together, with Indian hand embroidery using ancient European
craft adding a contemporary twist that embraces a modern woman.” Her
featured designs are priced at a very economical range starting at INR 8,000 up
to INR 30,000.
Being in the fashion industry for over 5 years and dominating the
Spanish land, there is no looking back for the vivid designer and is here to
stay with her signature bold designs and chic patterns.
Address: Vicky Apartment, P. Balu Marg,RBI Colony,
Prabhadevi, Mumbai, Maharashtra 400025
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