DIESEL
Mumbai, India-
September 18th, 2012-
After the successful launch of 55DSL in Mumbai , the Italian street Bangalore , Gurgaon and
Ludhiana
The
brand was launched after a three day long mega
event at Palladium, Mumbai .
Planned keeping the brand’s young, street
DNA in
mind, the event will showcase the
best of
International street culture including art
forms as varied as Graffiti art, Beat boxing, B-Boying and
Rapping. The event featured some of
the best Indian exponents of
these
international art forms.
Day
1 - Graffiti artists Jas, Minzo and Guru will be there through
all three days painting the parking lot
walls at Palladium and making artistic murals of the boring white
walls. The other feature was Roc Fresh, crew of B-Boyers entertaining the
crowd for the evening with their
moves.
Day
2 - saw rappers Cash Kardz, Ace aka 39, Kinga Rhymes and MC Shinobi take
the stage and showcase their street credentials.
Day
3 - saw the Beat boxers Beatbench who will be the entertainers for
the evening. A DJ ensured that the music
never dies over all three days.
55DSL
is the original Italian streetwear brand
uniting subcultures around the world,
through a shared passion for creativity and fashion. Created in 1994 as
an experimental spin-off of the popular Diesel brand,
55DSL is now an independent apparel company
belonging to Only The Brave group (Diesel)
with a lively and provocative identity, and a fresh young attitude. Under the
creative direction of Andrea Rosso, 55DSL creates male and female collections
for those who feel equally at home in an urban dwelling as a
rural scenario. These fashions are practical and comfortable, while remaining
aesthetically stunning and unique through the versatile
use of
inspired graphics. Andrea Rosso tirelessly seeks out new collaborations
every day with artists and companies of all genres all around the world, thus
making 55DSL as much about the mind as the
body. 55DSL is a solid company settled through 20 directly owned stores around
the world, and select worldwide distribution from the USA to Europe and Japan
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