Kingfisher Calendar Hunt 2013

Fashion/Beauty

12 girls in Kingfisher Calendar Hunt 2013

12 girls set to live the Global Fantasy as Kingfisher begins the Hunt for this Year’s Diva

~ Siddhartha Mallya & Lisa Haydon mark their small screen debut as host cum judges on the show ~

Mumbai :Known for gifting the fashion world some of its biggest names, the Hunt for the Kingfisher Calendar Girl is poised for another season of excitement. At the Trident,BKC Kingfisher Premium and NDTV Good Times announced an interesting panel of host cum judges for season four, enhancing the exhilaration quotient around the ‘Hunt’. Present on the occasion was also Nathalia Kaur, super model cum actor and winner of Kingfisher Calendar Hunt 2012.

The biggest surprise and exciting announcement for this edition was the news of Siddharth Mallya – the charming Mallya heir, making his debut on the small screen as a host and judge of the Hunt for the Kingfisher Calendar Girl 2013. Sharing the screen space would be another big name Lisa Haydon who is a super model cum actor and former Kingfisher Calendar girl. These two celebrity judges along with a host of other celebrity judges who will be part of the Hunt are on the lookout for the sexiest feminine wonder who boasts of unmatchable oomph, charisma and the hottest bikini body.

This year the theme of the show would revolve around “Fantasy”. Girls will be styled and groomed to match the theme with high definition make ups & accessories. Tasks such the Mermaid task, Boot camp task, Elephant task, Talent, Cage task and props used during the show will also reflect the theme. The current edition of the show will be shot across picturesque locations of Goa. 12 lucky contestants will dive into different avatars and challenges, in a bid for a spot on the coveted Kingfisher Calendar.

Talking about the fourth season of the ‘Hunt for the Kingfisher Calendar Girl’, Samar Singh Sheikhawat, Senior Vice President Marketing, United Breweries Ltd said, “Following the decade long heritage of the Kingfisher Swimsuit Calendar, this edition of the hunt for the Kingfisher calendar girl will prove to be more exciting than ever before with larger than life names, a bigger format and a wider canvas. The Kingfisher Swimsuit Calendar is one of the biggest and most desirable brand properties that has driven the image of fun, style and glamour for the brand. The ‘Hunt’ for the calendar girl began with NDTV Good Times in 2009. Now comes another landmark with the young and dashing Siddhartha Malaya becoming a part of the show as a judge and celebrity anchor.”

Further adds Aarti Singh, Senior Vice President Programming & Production, NDTV Good Times, “With NDTV Good Times reaching more people than ever before through our innovative and genre defining programming, we are very excited to announce the fourth season of ‘The Hunt for Kingfisher Calendar Girl 2013’. The property has a committed fan following and we intend to increase it this year. The show is one of the main highlights for our year end programming.”

Started in the year 2010 the Hunt for the Kingfisher Calendar Girl is a platform that provides nascent models an opportunity to prove themselves in the fashion industry and gain instant fame. The ‘Hunt’ has provided jumpstart to many popular faces such as Himarsha Venkatswamy, Angela Johnson and Nathalia Kaur, in the past.

12 girls, 8 weeks and 3 celebrity judges, who will succumb to the pressure and who will survive the trials and tribulations of this sturdy competition are yet to be seen. The show will air from Monday-Friday, 29th October onwards, 10.30 PM on NDTV Good Times.

Kingfisher Premium is a flagship brand from The United Breweries Group. It is a lifestyle brand associated with fun, style, fashion and sports. The brand has won many international awards for its brew, packaging and advertising. Currently available in over 50 countries, Kingfisher owns the most glamorous property ‘Kingfisher Swimsuit Calendar”. Introduced in 2003, the ‘Kingfisher Swimsuit Special’ became a pioneer of sorts in India and led the path for many such concepts to follow. In addition to this, Kingfisher has been associated with various Fashion festivals in India as the “Good Times Partner” to the FDCI sponsored Fashion Week in Delhi, India Couture Week, Men’s Fashion Week, Lakme Fashion Week and a host of many other City based fashion weeks.

Kingfisher is also associated with the prestigious Kingfisher Derby amongst a host of other properties like the Kingfisher East Bengal Football team, the official refresher of the Mumbai Marathon, Delhi Half Marathon and the Bangalore World 10K. In the past Kingfisher has, had brand ambassadors such as Andrew Flintoff, Michael Vaughan, Ajay Jadeja and Sourav Ganguly. Kingfisher Premium is partner to the Sahara Force India Formula 1 Team. Kingfisher Premium is also the Good Times Partner of 6 IPL Teams – Royal Challengers Bangalore, Deccan Chargers, Rajasthan Royals, Mumbai Indians, Delhi Dare Devils and Kings XI Punjab.

In music, Kingfisher owns the coveted “The Great Indian October Fest” which is India’s biggest festival, attracting footfalls in excess of 65000. Other popular initiatives include Kingfisher Voice of Goa and Kingfisher Livewire

NDTV Good Times is the flagship channel of NDTV Lifestyle, part of the NDTV Group.

Launched in September 2007, NDTV Good Times quickly became India’s top-ranked English-language lifestyle television, as well as across the English entertainment and lifestyle space.

With a target audience of millions of socially upbeat, well-travelled, cosmopolitan Indians who live in style, adore fashion, are adventurous about food and travel and want more out every moment in life with both back packing and high flying budgets – NDTV Good Times brings in world-class lifestyle programming that advocates living large.

It gives its viewers affirmative mantras for how to enjoy food both highway and Michelin star, find good health through salsa and yoga, fashion on ramps both Indian and foreign and how to relish travel and luxury from both far and near. The lineup of shows covers every aspect of the lifestyle genre which caters to an increasingly global India.

The programming offers fresh, original content while constantly working with new and engaging out-of-the-box formats. The channel presenters each draw in a loyal fan and viewer base, who they can engage with on-air, on ground and online through our engaging social and mobile platforms.

NDTV Good Times has won several programming awards at the Indian Television Academy Awards, the Indian Telly awards & The World Media Festival for key shows & interstitials like Highway On My Plate, No Big Deal and Making of The Kingfisher Calendar. Judged as the ‘Best Fashion & Lifestyle Channel’ at the ITA (Indian Television Academy) awards for two consecutive years, NDTV Good Times is also the market leader in food & travel programming with a strong Indian connect.

Beamed directly across international markets such as US, Singapore, Sri Lanka, Mauritius and Maldives, the Channel is present across all major analogue cable markets & all six DTH platforms in India.