Parx Autumn Winter 2012 Collection

Parx Autumn Winter 2012 Collection is all about ‘MIX’

Confluence & Convergence of cultures

·         Ardent palette of Colours inspired  from Nature - from the soft and mystic to the earthen, raw and sensory

·         Reflects  the planetary co-existence of designs, lines, objects, geometry and architecture

·         Flag Fiesta, colours of the world for the global traveler

·         Sport Product Specials: Orange & Blue, Black & Brights and Mix &Match

September 6, 2012: Life via road less travelled – Live Easy! Parx, the premium casual lifestyle brand for Gen-Next, from the House of Raymond, launches its Autumn Winter 2012 Collection, inspired by nature’s palette of colors. The Parx story for Autumn Winter 2012 is influenced from ‘Hyper Culture’, which is the confluence and convergence of diverse planetary cultures in the world, not with the intent on mutating, but simply coexisting. ‘Hyper Culture’, refers to staggering rate of change in modern technological societies.

The Parx Autumn Winter 2012 Collection hence is a unique blend of contrasts - the eternal with the dynamic. Whether it be modern architectural wonders or medieval gothic structures, the grain that sprout from earth or the deep oceans that swell and ebb, nature is vast, eternal, and a ‘mix’ of time and objects.  Capturing a spectrum of eloquent colours spanning over simple and naive, to parallel and balanced, raw earthen to fresh, the collection is a visual delight for every shopper.

The Parx Autumn Winter 2012 theme / collection revolves around three interesting concepts: Flag Fiesta, Divine Retreat and Regiment.

‘Flag Fiesta’ – The theme reflected through a fiesta of colors is inspired from cultural remix across the globe, presenting the world on a single undivided stage. Dedicated to London Olympics, where over 200 countries are coming together to create a cultural mix, this range reflects global unity.

‘Divine Retreat’- Inspired by the divine compassion and peaceful sprit, the theme reflects a celestial environment. Colors are inspired from the rustic, sensorial and organic tones of rust, red and orange shades. Knit graphics are inspired from the divine and celestial, that inspires the spirit of living ethereal.

‘Regiment’ – The collection pays homage to the power and pride of the regimental forces, their life inspiring stories, heroics, sacrifices and victories. The theme derives its color from the tones of Army green, browns, olives& blacks with the first tones in aeronautical blues and white shades. Graphics are inspired from the inspiring regimental stories & the evolution of lighter –than-air craft, airships and aerodynamics.

Some of the other important highlights of the Parx Autumn Winter 2012 collection are the reversible shirts with double cloth patchwork and a wide choice of denims in snow wash, tinted, pigment spray with other contemporary effects.

The Club wear section of Parx AW 12 is an extension of the ‘Hyperculture’ and ‘mix’ theme, including jackets, suits, shirts, trousers, T-shirts and denims. The highlights of knits are reflected through unique collar details i.e. Contrast Stitches, Double Collar and Detachable Collar.

The Parx AW’12 collection is available at all Exclusive Parx Stores, The Raymond Shop, Central and other leading multi-brand stores across the country.

About Parx:

Parx is a premium casual lifestyle brand, which is positioned to cater to the needs of consumers who are looking for dressing up for life across occasions and events. Parx reflects the persona of the energetic 22-30 year old who is aggressive, outgoing, dynamic and lives his life to the fullest. Parx reflects the pulse of the new generation which looks at clothing as a reflection of their attitude and vibrancy.

Right from its inception in 1999, Parx has been the preferred choice of brand in the causal wear segment with continuous innovations and international trends and styling. It is positioned to meet the consumer needs for "beyond work" requirements and this has been addressed through categories like Sport and Club. The brand goes to great lengths to ensure quality. The manufacturing process uses the best of machinery, techniques, tracking systems and processes. These are automated to a large extent.