RewardPort launches India’s biggest rewards discovery platform – Freebucks

by Shrutee K/DNS

Mumbai: RewardPort – the number 1 loyalty and reward Solutions Company has launched India’s biggest hyper local deals and rewards discovery platform – Freebucks. A first direct B2C offering from the pioneer in the B2B rewards segment, the product will be available for consumers across ten cities with 10,000 participating merchants. Consumers can choose both offline and online routes to avail offers, at no cost. With Freebucks, customers can find deals around them at merchant outlets as well as earn rewards while purchasing from existing, leading online retailers.
The entire process of Freebucks’ engagement has been kept simple for the consumer and can be completed in four easy steps that comprise joining Freebucks, choosing from the offers or deals, earning points, discounts and vouchers on purchases and finally, redeeming. Consumers can choose to transact either online or offline or both.

“RewardPort has been serving the B2B or the corporate sector with loyalty and rewards programmes for close to a decade. From incentivizing employees to rewarding partners or even designing marketing deals on products for our clients, we have networked anything and everything between the micro and the macro. With deep-rooted understanding of the market dynamics and our experience, we have launched Freebucks. Our rewards discovery platform will be the single biggest platform for consumers to find deals and earn rewards in their immediate vicinity,” says Javed Akhtar, CEO, RewardPort.

RewardPort has already received initial funding from existing investors to introduce this product.

“Freebucks, besides being a deals and rewards discovery platform for consumers, will also be a boon to the participating merchants. With the parent company RewardPort’s backing, participating merchants will get the benefit of having a marketing platform which will help them map spending patterns and trends. This in turn will help them run targeted sales promotions and reward programs to engage better with their customers,” Mr. Akhtar adds.

Freebucks will host deals and rewards on all consumer products including electronics, entertainment, food & beverages, gifts, health & beauty, home & kitchen, men's & women’s fashion, sports, travel and many others.

“Freebucks will also aggregate the RewardPort promotion products from its B2B offerings on a single platform. This has the potential to add approximately 5,000 users each day via these transactions and it already sells over five million vouchers every year. Over the next one year Freebucks plans to add a million users and another 10,000 merchants to the platform. It gradually will also evolve into a reward wallet and a QR based payment system in partnership with an existing wallet company. We are positive that today’s smart shoppers, once sign up with Freebucks will appreciate our offerings and will realise that they don’t have to look anywhere else for better deals and rewards,” concludes Mr. Akhtar.

About RewardPort: RewardPort is India’s Number 1 loyalty and reward Solutions Company. It is a strategic marketing specialist providing end-to-end solutions in Consumer Loyalty, Customer engagement, Sales Channel Incentives and Employee Motivation for a bulk of corporate India. It is the only loyalty and reward Solutions Company that provides all functions under one roof and serves a host of sectors including Automation, BFSI, FMCG, Pharma, Media and Retail among others delivered and managed both offline and online. RewardPort has developed and executed over 1400 programs for around 400 corporates to successfully engage over 20 million customers. RewardPort has partnered with brands like Unilever, P&G, ITC, Being Human, L’oreal, Philips, Colgate, Emami to name a few. It has offices in Mumbai and Bangalore and its technical back-office is in Hyderabad.


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