TATA MOTORS IN ASSOCIATION WITH PETRONAS LUBRICANTS LAUNCHED "TATA MOTORS GENUINE OIL"
AUTOMOBILES /PRODUCT LAUNCH
by Shrutee K/DNS
by Shrutee K/DNS
January 6, Mumbai, INDIA – Tata Motors in association with PETRONAS Lubricants International (PLI) launched the Tata Motors Genuine Oil (TMGO) for its passenger vehicles range in the India market. TMGO will be the first range of co-branded lubricants jointly developed by the Companies. The co-branded range of lubricants – Tata Motors Genuine Oil CH-4 15W-40 for diesel vehicles and Tata Motors Genuine Gear Oil 80EP for passenger cars – makes part of a bigger range of nine co-branded products that will be rolled out in a phased approach.
This new range of branded lubricants have been formulated from high performance base oils and additives, providing optimum engine performance through excellent deposit control and wear protection. These lubricants have been developed as per the regulations and specifications required for the Indian passenger vehicles market.
According to Mr. Dinesh Bhasin, Head, Customer Support, Passenger Vehicle Business Unit, Tata Motors Ltd., “Tata Motors has always worked with a customer centric approach and providing its customers with the best post-purchase experience. With the new co-branded TMGO range of lubricants now available, we are creating a distinct & differentiated value proposition in the market. We will continue to provide our customers with the best lubricant technology expertise and support in today’s competitive market place. We are happy to have partnered with PETRONAS in developing this range for our vehicles. With a commitment to deliver better performance, TMGO will offer trusted support to our customers and will further enhance the customer experience.”
These products will be available through PETRONAS distributor network of over 3,500 outlets, across India today and will be rolled out progressively in 2016.
According to Mr. M.P.Singh, Chief Executive Officer, PETRONAS Lubricants (India) Pvt Ltd (PLIPL) “PLIPL has recorded steady volume growth at 40% CAGR and is aiming to capture 5% total market share by 2019. PLI in India is now entering the next wave of growth in line with our aspirations and we are confident that the coming together of Tata Motors, a highly-respected leader in automotive engineering, together with PLI will help us better our position in this market as a leading provider of premium lubricants. We are offering a unique proposition through TMGO to further strengthen our relationship with customers and deliver products for engine care that is built upon a strong legacy in lubricants technology.”
PETRONAS Lubricants International (PLI) is the global lubricants manufacturing and marketing arm of PETRONAS, the national oil corporation of Malaysia. Established in 2008, PETRONAS Lubricants International manufactures and markets a full range of high-quality automotive and industrial lubricants products in over 80 markets globally. Headquartered in Kuala Lumpur, PLI has over 30 marketing offices in 23 countries, managed through regional offices in Kuala Lumpur, Turin, Belo Horizonte, Chicago and Durban.
Currently ranked among the top 15, PLI is driving an aggressive business growth agenda to secure its position as a leading global lubricants company.
For more information, please visit www.pli-petronas.com
About Tata Motors
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.