LG LAUNCHES ITS SIGNATURE SERIES PRODUCTS IN INDIA

by Shrutee K/DNS

Mumbai, January 12, 2018 - LG SIGNATURE product lineup, which brings together the company’s best technology and best designs under a single name was unveiled in Mumbai. The vision of LG SIGNATURE is to stay pure and sophisticated, true to each product’s essence. The initial offerings in the LG SIGNATURE lineup include a more advanced TWIN Wash™ washing machine, a cutting-edge Door-in-Door™ refrigerator, a futuristic hybrid air purifier. “Our driving principle is to ensure that the essence of our products is preserved from idea generation through to the end-user experience, LG SIGNATURE is the embodiment of everything that is important to LG and we hope to convey that philosophy to customers who appreciate great products from strong brands. I am confident that Indian consumers will like LG SIGNATURE series.” said Youngnam Roh - Director Home Appliances, LG Electronics India.

“LG SIGNATURE series was well received by global consumers; to reach out to Indian consumers, we will create experiential zones so that maximum people can experience this amazing product range.  At the beginning of this year SIGNATURE is first launch from house of LG and I am sure this will be appreciated by consumers as same is developed on a foundation of meaningful innovation and timeless aesthetics.” he added

Commenting at the occasion Mr. Nimesh Shah- Regional Business Head Mumbai LG Electronics India said, “LG SIGNATURE SERIES is the brand’s latest offering for premium requirement of our consumers. This range has a wide array of products that will make any home look and feel rejuvenated. This range is a mix of the best technologies, thereby giving consumers an overall uphaul to a more sophisticated home. This category of premium products boasts of innovation which is completely a big leap ahead of the others.”

Refrigerator that Unveils the Freshness Within

The LG SIGNATURE refrigerator represents the visualization of essence with a fresh take that is both intuitive and evolutionary. As a nod to its innovative spirit, LG has taken its award-winning Door-in-Door™ design one step further by adding a Knock-on Door-in-Door feature that makes the opaqueDoor-in-Door™compartment transparent with a simple knock. The transparent surface allows customers to peer inside the refrigerator without having to open the door, offering significant energy savings by limiting cold air loss. Even more innovative is the new Auto Door Open feature which automatically opens the door when an individual approach the refrigerator, allowing for quick and easy access even if your arms are full of groceries.

The LG SIGNATURE refrigerator is powered by LG’s Inverter Linear Compressor which automatically adjusts its cooling capacity based on load conditions, generates less internal friction due to its unique design and is backed by a 10-year warranty.

Washing Machine Like No Other

The unique-looking LG SIGNATURE washing machine is an advanced version of the LG TWIN Wash™. The LG SIGNATURE front load washing machine is more durable, more convenient and more sophisticated than ever and features the unique pedestal MINI Wash under the main unit. The minimalistic design of the LG SIGNATURE washing machine is highlighted by the beautiful Quick Circle User Interface which is touch-enabled and embedded in the glass door that makes it easy to  use when standing. The Push Open washing machine door can be opened even when your hands are full by simply pushing lightly and the enamel coating which gives the washing machine a sophisticated and sleek look also repels fingerprints and corrosion.

The LG SIGNATURE washing machine comes equipped with LG’s proprietary Centum System™ which improves the washing machine’s durability and energy efficiency with an advanced suspension system. Noise emitted while the washing machine is in operation is greatly decreased because the Centum System™ minimizes the tub’s vibrations during a wash cycle.

Air Purifier that Cleans Air Before Your Very Eyes

LG believes that nothing is more important than clean air. The exquisitely designed LG SIGNATURE air purifier allows the air cleaning process to be a visual experience with its innovative transparent panel. Equipped with an advanced Aqua-Cyclone feature, this air purifier harnesses the power of water to filter out harmful chemicals and contaminants while quickly bringing the room to comfortable humidity levels. The unit is equipped with LG’s Semi-Permanent Filter System, allowing consumers to remove, wash and reuse the filters for up to 10 years, saving both time and money. While fine dust particles are typically invisible to the naked eye, customers can see the air quality of their indoor environment by simply glancing at LG’s Smart PM1.0 Indicator. Positioned around the control display, the indicator uses four different colors of light to signify the concentration of super-fine dust particles.

Products are available for experience at Festival Square - Palladium, High Street – Phoenix, Lower Parel till 26^th January.

About LG Electronics India Pvt. Ltd.    

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture Air Conditioners, LED TVs, washing machine, refrigerators and monitors.