Piaggio India Inaugurates its Fifth Premium Retail Concept Store in India

 Further strengthens footprint in the South with a Motoplex in Bengaluru

 Motoplex is the one stop lifestyle store for Piaggio Group’s brand portfolio - Vespa, Aprilia and Moto Guzzi

With the new Motoplex launch, Piaggio India further ramps its investments to bolster growth in the region

 by Shrutee K/DNS

Bengaluru, 24^th January 2018: With four successful Motoplex launches firmly under its belt, the Piaggio Group today announced the launch of its latest Motoplex addition in Bengaluru. The Motoplex was inaugurated by Mrs. Chamundeshwari Ramalinga Reddy, wife of Honorable Home Minister of Karnataka, Mr. Ramalinga Reddy, Mr. Diego Graffi, CEO and Managing Director and Mr. Ashish Yakhmi, Head of Two-Wheelers, Piaggio India.

The new Motoplex is set in a sprawling space of 8,000 sq. ft. at KMJ AVEN, Outer Ring Road, Bengaluru. Like its predecessors, the new Motoplex is a place for patrons to discover the essence of the Piaggio Group and its lineage with brands like Vespa, Aprilia and Moto Guzzi on display. In addition, the Motoplex provides biking enthusiasts the platform to explore their favourite Piaggio brands.

Commenting on the launch, Mr. Diego Graffi, Managing Director and CEO, Piaggio India, said “The Motoplex is an innovative concept and we are proud to bring our flagship store to Bengaluru. Through the Motoplex, we aim to provide our patrons with an exciting overview of our Italian heritage and diverse product range. With the launch of the new Motoplex, we aim to further strengthen our growth in South India, a strategic two- wheeler market. After Chennai, Hyderabad and Kochi, it was a logical move to bring this concept store to Bengaluru.”   

Mr Ravindra KJ – Business Partner, Bengaluru Motoplex said, “We are delighted to introduce this new retail experience by Piaggio in the format of a Motoplex. It is our pleasure to be representing Piaggio’s premium brands in Bengaluru.” 

The first Motoplex was set up in India in Pune in November 2015 followed by launches in Hyderabad, Chennai and Kochi where all the Piaggio group brands coexist in one continuous experience.

About Piaggio Vehicles Private Limited:

Piaggio Vehicles Private Limited (PVPL) is a 100% subsidiary of Piaggio Group, founded in 1884, leader of the European powered two-wheeler market. The Group manufactures scooters and motorcycles as well as three and four wheeled commercial vehicles with an impressive portfolio of brands including Piaggio, Vespa, Aprilia, Moto Guzzi and Apé.

PVPL commenced its India operations in 1999, with the launch of the Apé, which became India’s favourite three-wheeler brand in a short span of time. Piaggio invented the Vespa in 1946. Having successfully established itself in the world wide two-wheeler segment, Vespa was launched in India in April 2012. The Company has a state-of-the-art plant in Baramati, Maharashtra, India where it manufactures the iconic Vespa alongside its wide range of 3 and 4 wheeled commercial vehicles. It is active in the field of Robotic through Piaggio Fast Forward, headquartered in Boston, Massachusetts, USA. www.piaggiogroup.com 

Aprilia was born into racing and is the real sporty flagship brand for Piaggio Group.

With 294 Grand Prix races won in Road Racing World Championship, Aprilia holds the record for the most wins of any European manufacturer in the history of maximum motorcycle competitions. These are joined by an impressive 54 world titles: 38 in Road Racing World Championship, 7 in Superbike and 9 in Off Road disciplines.

Moto Guzzi is one of the oldest and most respected brands in motorcycle history, a legendary italian brand beloved the world over for its legendary motorcycles. Established in 1921, and acquired at the end of 2004 by the Piaggio Group, Moto Guzzi has operated continuously for 95 years at the same factory in Mandello del Lario, with its fully stocked museum under the “Eagle brand”. The site is one of the most popular destinations for bikers from all over the world. Emblem of a culture and capability of building unique bikes, the Moto Guzzi models are still assembled by hand in the Mandello del Lario plant.

Vespa has been a synonym with two-wheel individual mobility since 1946 when it made its debut; with more than 18 million vehicles produced since then, the Vespa is an incredibly long-lived market success as well as one of the best-known icons of Italian style and technology in the world.