Aditya Roy Kapoor walks the Ramp for Italian label Antony Morato to Showcase their SS’18 Collection
Contemporary Italian fashion brand Antony Morato in
partnership with Iconic Fashion marked its foray to India by setting up
their first distinctive store at Palladium, Mumbai. The vibrant brand rooted in Italian tradition and an acknowledged connoisseur in
menswear launched through an extravagant SS’18 show with Aditya Roy Kapoor
looking smart and suave, leading the runway in the brand’s statement styles
pieces from the new collection.
The Spring-Summer
2018 collection is a unique melange of colours consisting of vibrant and
contemporary styles. The collection is dynamic with a strong visual impact and
captures the spirit of maximalism. It reinvents classic fashion pieces by
enriching them with unique details to make contemporary fashion easily
accessible for its fashion-forward customers. Vibrant
and contemporary, the brand’s target is a new generation of fashion-conscious
consumers who express their own identity through clothing. The collection is
designed to meet the needs of the New Man all through the day. The innovative
outfits are the perfect solution for men who are constantly looking for a
modern and distinctive style.
Mr. Stefano Fadda
- General Manager, Asia Pacific, Antony
Morato, remarked “We are extremely excited to enter India in association with Iconic
Fashion. We are delighted to present our flagship store to the discerning
Indian consumer. Fashion has become a
form of self-expression more than just attire and fashion-conscious consumers
in India are willing to experiment. We at Antony Morato strive to create
distinctive garments to meet the fashion needs of consumers who want to stand
out in originality and flair. The brand embodies a cosmopolitan vision of
menswear that finds inspiration in the lifestyle of the world’s major cities. We
are sure that our association with Iconic Fashion will be an enriching one and
we will grow from strength to strength and expand all over the country.” Pawan Khandelwal – Managing Director, Iconic Fashion, stated, “We are very happy to launch the first Antony Morato
store at Palladium, Mumbai. We are
delighted to associate with Antony Morato because it matches with our vision
that contemporary fashion should be easily accessible. We know that together we
can can target the new generation of customers who express their own identity
through their clothing. Palladium is the most premium retail space in Mumbai
owing to its South Mumbai location. Mumbai folks are both fashionable and
fashion conscious, so this is a perfect mix for a fashion-forward Mumbai.” Presently, Antony Morato is also available at Iconic stores.
Iconic has 18 stores across India in cities like Ahmedabad, Bangalore, Bhopal,
Delhi, Gurgaon, Hyderabad, Jaipur, Jodhpur, Noida and Udaipur.
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