Dell is India’s Most Trusted Brand, Jeep ranks 2nd in the list| TRA Research
Tata is represented
by 23 brands among top 1000, Godrej has 15 and Samsung has 8
Mumbai,
Tuesday, 4thJune 2019:Dell has been ranked as
India’s Most Trusted Brands in TRA’s Brand Trust Report, 2019, the ninth
edition in its series. It is followed in second position by Jeep, which also
becomes the Most Trusted Automobile Brand of India this year. LIC and Amazon are
ranked 3rd and 4thand Apple iPhone is India’s 5th
Most Trusted Brand, rising 116 ranks from 2018 to also lead in Mobile
Phone-Series.
The mobile phone brand
of Samsung is at 6th spot and the leader among Mobile Phones. LG’s
Televisions makes to 7th rank and is also the leader in the Consumer
Electronics Super-Category. The 8thMost Trusted Brand rank is held
by Aviva Life Insurance,Maruti Suzuki is at 9th position and is
followed by State bank of India at 10th slot. The largest number of
brands are from the Tata Group and it has 23 brands in among the Most Trusted
list. Godrej has 15 brands, Amul has 11 and Samsung is represented in 8
Categories. LG, Honda, Cadbury’s, Nestle, Parle and Dabur are represented by 7
brands each. A significant achievement for Dabur is that its brands are leaders
in each of the Categories represented.
TRA’s Brand Trust
Report 2019 is the result of a comprehensive primary research conducted on the
proprietary 61-Attribute Brand Trust Matrix of TRA. This year’s study involved
15,000 hours of fieldwork, covering 2,315 consumer-influencers across 16 cities
in India, and generated 5 million datapoints and 9,000 unique brands, from
which the top 1000 brands have been listed in this year’s report. Indian
Statistical Institute is TRA’s statistical partner for the research
methodology.
Among India’s 1000 Most
Trusted brands in BTR 2019, there are total 39 Super-Categories and 289
Categories. The categories with the maximum brands are F&B and FMCG
contributing to 26.8% of the total brands in the listings. Some of the Category
leaders in Brand Trust Report 2019 are American Express (All India Rank 12)
from Credit Cards, Otto (All India Rank 23) from Menswear, Muthoot Finance (All
India Rank 24) from Financial Services, Tanishq (All India Rank 14) from
Jewellery, Kangaroo Kids (All India Rank 15) from Pre-School, Mictrotek (All
India Rank 417) from Inverters,Discovery (All India Rank 348) from Factual
Entertainment, Astral (All India Rank 994) from Pipes, Amway (All India Rank
553) from Direct Selling, and Kent (All India Rank 476) from Water Purifiers.
Commenting on the
launch, N. Chandramouli, CEO, TRA,
said “Without trust, the entire engagement of a brand becomesineffectual. The
trust a brand generates is basis of all transactions that consumers have with
the brand.The act of trust involves a voluntary transfer of resources –
emotional, physical, financial or material – with no immediately visible,
tangible or quantifiable commitment back to the trustor or consumer. Therefore
the onus of building the trust-bond rests completely with the brand.”
About TRA Research: TRA Research, a part
of the Comniscient Group, is a Brand Intelligence and Data Insights Company
dedicated to understanding and analyzing stakeholder behavior through two
globally acclaimed proprietary matrices of Brand TrustTM and
Brand AttractivenessTM. TRA Research conducts a primary research
with consumers and stakeholders to assist brands with their business decisions
based on our insights on Consumer Behavior. TRA Research provides Buying
Propensity Reports mined from more than 30 million datapoints on brand
intangibles of 12,000 brands and also provides bespoke studies based on the
same matrices. TRA Research is also the publisher of TRA’s Brand Trust ReportTM and
of India’s Most Attractive BrandsTM.The 183-page, hardbound report is available for Rs. 14,000/-.
About TRA’s Brand Trust Report 2019: TRA’s Brand Trust Report 2019, the ninth in
the series, is the result of a primary research based on the proprietary
61-Attribute Trust Matrix of TRA. This year’s research was conducted among 2,315
consumer-influencers across 16 cities, and generated nearly 5 million data
points and 9,000 unique brands, making it the most intensive study on Brand
Trust across the globe.
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