Eureka Forbes takes a stand in safeguarding environment on this World Environment Day

by Shrutee K/DNS

Mumbai: Eureka Forbes Limited, a household name that has in the past introduced products and services that have not just safeguarded the health of the consumers but also as that of the environment. Eureka Forbes has been working on yet another innovation since last one year by introducing eco-friendly packaging for its products. This replaced thermocole with pulp tray that is made up of paper pulp, an environment-friendly and recyclable material.

The ‘green manufacturing units now have state-of-the-art facilities and operate on rain water and natural light harvesting. 200,000 sq. mt. plastic film saved which covers approximately 50 full size football grounds and 18,000 cubic meter thermocole saved which is equal to 30 Airbus freighters saved. This is not only cost effective but also saves space and can be easily transported, directly saving fuel.

On this breakthrough, Mr Shashank Sinha, Chief Transformation Officer, Eureka Forbes Limited, said, “Eureka Forbes, as a brand, has always strived to bring that difference to society and be a true friend for life. As a brand, our core focus has always been to safeguard the environment along with the health of our consumers. The pulp tray and green manufacturing units are yet another milestone achieved while working towards this goal. With these initiatives, we are striving to promote the use of products that would protect our environment for a better tomorrow.”

The innovation has not just received appreciation from the industry but also has been certified by Indian Green Building Council (IGBC), Golden Peacock Awards for quality and the GC Mark by Sample Co. Ltd.. Being a trendsetter in the industry, Eureka Forbes has introduced this innovation at a time when it would not just make a difference but also set the bar higher for other brands.

About Eureka Forbes: Eureka Forbes Limited is India’s leading health and hygiene brand. It is a multi-product, multi-channel organisation with a gross group turnover of Rs.30 billion for the year ending 31st March 2018. A part of the Shapoorji Pallonji Group, Eureka Forbes’ product portfolio encompasses water purification, vacuum cleaning, air purification and home security solutions. It has a base of over 20 million happy customers, a reach of over 1,500 cities and towns in India and a global footprint across 35 countries. In addition to being one of Asia’s largest direct sales organisation, its vast service, retail and institutional networks, makes Eureka Forbes a company to be reckoned with.