Kartik Aaryan Unveils ‘Flight Edition’ by MUFTI
National:
Known to be one of the country’s leading clothing and fashion brand that offers
the very best for its customers, MUFTI, unveiled its latest ‘Flight
Edition’ with their brand ambassador Kartik Aaryan. At the main atrium of Infinity Mall, Malad with over two
thousand attendees. While MUFTI has
launched a number of trendy collections in the past, they aim to up the ante with
a fresh take on airport looks. By conceptualizing this collection, that falls
in perfect sync with the brand’s style quotient, MUFTI aims to give their
consumers easy, comfortable and fashionable clothing for travel purposes.
The event was
kickstarted by Kartik Aaryan wearing a mask of himself along with nine others,
also wearing the same. With the mystery element at its highest, members of the audience
were asked to choose who amongst the nine Kartiks was the original, with one
lucky winner that received a hamper from Mufti presented by Kartik himself. The
surprises didn’t just end there as the winner of MUFTI’s social media contest was
announced at the event and Kartik rewarded him with a MUFTI hamper and posed
for photos.
Speaking about the
event, Mr. Vipul Mathur, CEO of MUFTI says, “Keeping true to the spirit of the
brand, we at MUFTI direct our vision to be the best fashion influencers of the
country. It is important to understand what our audience needs and with travel looks
being in trend, we want to respond to the increasing need of our customer for
travel and yet be in comfort and fashion..”
Adding to the
same, brand ambassador Kartik Aaryan says, “It’s amazing that MUFTI has come up
with an idea of making ‘Airport looks’ trendier. What is special is how this is
the first time a brand has taken style and comfort, both into consideration for
the travelers and created an entire collection around it. I absolutely love the
new collection.” So head out to the
nearest Mufti store, simply because getting some style and comfort just got a
whole lot easier.
The ‘Flight
Edition’ collection is now available at all exclusive brand outlets, online at
muftijeans.in and with exclusive online partner Myntra.
About MUFTI: Staying true to
its originality by being distinctive and different from the rest, MUFTI was launched in 1998
by first-generation entrepreneur Mr. Kamal Khushlani. Striving to establish
an entity that
made casuals with a global outlook and encompassed Indian tastes, he was extremely clear
from the beginning that he wanted to create something out-of-the box in the fashion industry.
The brand being the first-of-its kind, not only pioneered cutting edge fashion for men in the
country, but also introduced club wear and street wear which was an unknown in the Indian
couture scene.
Since its
inception, the brand has evolved as an edgy casual wear brand catering to the country’s youth
who prefer to stand out among the crowd with utmost confidence and the capability to push
boundaries. Inspiring people to free themselves and break their inhibitions, customers now wear
the badge of MUFTI with pride.
Continuously
focusing on innovation, the brand has phenomenally grown over a period of 20 years with an
indomitable spirit and managed to earn accolades like Brand Of The Year by CMAI’s Apex,
Retail Leader Of The Year by Asia Retail Congress among other key achievements.
The brand
currently retails through 280 Exclusive Brand Outlets pan India, 1200+ Multi
Brand Outlets, 100+
National Level Chains like Shoppers Stop & Central. It is also present
on all major e-commerce
portals, including their own website
www.muftijeans.in offering an array of Shirts, Jeans,
Trousers, T-shirts, Shorts, Blazers and Summerwear, Autumnwear, Winterwear/Outerwear.
The brand has a dedicated workforce of 600 employees on its direct payroll and
indirectly employs over more than 2000 people.
MUFTI recently
forayed into the footwear category across more than 100 stores with an intent to provide
alternative choices which are experimental, friendly yet accessible. You can follow
MUFTI on social media: @muftijeans.
Comments
Post a Comment