Kartik Aaryan Unveils ‘Flight Edition’ by MUFTI

National: Known to be one of the country’s leading clothing and fashion brand that offers the very best for its customers, MUFTI, unveiled its latest ‘Flight Edition’ with their brand ambassador Kartik Aaryan. At the main atrium of Infinity Mall, Malad with over two thousand attendees. While MUFTI has launched a number of trendy collections in the past, they aim to up the ante with a fresh take on airport looks. By conceptualizing this collection, that falls in perfect sync with the brand’s style quotient, MUFTI aims to give their consumers easy, comfortable and fashionable clothing for travel purposes.

The event was kickstarted by Kartik Aaryan wearing a mask of himself along with nine others, also wearing the same. With the mystery element at its highest, members of the audience were asked to choose who amongst the nine Kartiks was the original, with one lucky winner that received a hamper from Mufti presented by Kartik himself. The surprises didn’t just end there as the winner of MUFTI’s social media contest was announced at the event and Kartik rewarded him with a MUFTI hamper and posed for photos.

Speaking about the event, Mr. Vipul Mathur, CEO of MUFTI says, “Keeping true to the spirit of the brand, we at MUFTI direct our vision to be the best fashion influencers of the country. It is important to understand what our audience needs and with travel looks being in trend, we want to respond to the increasing need of our customer for travel and yet be in comfort and fashion..”

Adding to the same, brand ambassador Kartik Aaryan says, “It’s amazing that MUFTI has come up with an idea of making ‘Airport looks’ trendier. What is special is how this is the first time a brand has taken style and comfort, both into consideration for the travelers and created an entire collection around it. I absolutely love the new collection.” So head out to the nearest Mufti store, simply because getting some style and comfort just got a whole lot easier.

The ‘Flight Edition’ collection is now available at all exclusive brand outlets, online at muftijeans.in and with exclusive online partner Myntra.

About MUFTI: Staying true to its originality by being distinctive and different from the rest, MUFTI was launched in 1998 by first-generation entrepreneur Mr. Kamal Khushlani. Striving to establish

an entity that made casuals with a global outlook and encompassed Indian tastes, he was extremely clear from the beginning that he wanted to create something out-of-the box in the fashion industry. The brand being the first-of-its kind, not only pioneered cutting edge fashion for men in the country, but also introduced club wear and street wear which was an unknown in the Indian couture scene.

Since its inception, the brand has evolved as an edgy casual wear brand catering to the country’s youth who prefer to stand out among the crowd with utmost confidence and the capability to push boundaries. Inspiring people to free themselves and break their inhibitions, customers now wear the badge of MUFTI with pride.

Continuously focusing on innovation, the brand has phenomenally grown over a period of 20 years with an indomitable spirit and managed to earn accolades like Brand Of The Year by CMAI’s Apex, Retail Leader Of The Year by Asia Retail Congress among other key achievements.

The brand currently retails through 280 Exclusive Brand Outlets pan India, 1200+ Multi Brand Outlets, 100+ National Level Chains like Shoppers Stop & Central. It is also present on all major e-commerce portals, including their own website  www.muftijeans.in offering an array of Shirts, Jeans, Trousers, T-shirts, Shorts, Blazers and Summerwear, Autumnwear, Winterwear/Outerwear. The brand has a dedicated workforce of 600 employees on its direct payroll and indirectly employs over more than 2000 people.

MUFTI recently forayed into the footwear category across more than 100 stores with an intent to provide alternative choices which are experimental, friendly yet accessible. You can follow MUFTI on social media: @muftijeans.