ASCI Urges Consumers to take Action Against Misleading Advertisements on ‘World Consumer Rights Day’
‘World Consumer Rights Day’,
originated in 1983, is an occasion to remind the world about the importance of
observing and enforcing consumer rights. It is celebrated with a purpose to
unite the consumers and reiterate that corporations must keep in mind their
responsibilities. Advertising is an indispensable mode of communication and has
always been an important medium to persuade consumers and create a perception
about a certain product or service.
On the occasion of the ‘World
Consumer Rights day’, The Advertising
Standards Council of India (ASCI) urges consumers to not just be vigilant
but also take action against misleading advertisements by informing ASCI through
a simple WhatsApp message on +91 77100
12345. Additionally, consumers can
also reach out to ASCI through website ascionline.org
or
via e:mail to contact@ascionline.org
Mr. D Shivakumar,
Chairman, ASCI “Consumer is the King or Queen and has a voice today, thanks
to the digital medium. ASCI encourages consumers to reach out to ASCI using our
WhatsApp number, it’s as simple as that.” Established in 1985, The Advertising Standards Council of India (ASCI), a self-regulatory organisation, is working towards protecting the
interests of consumers by ensuring that the advertisements conform to the Code
of Self-Regulation of advertising content. While ASCI does not accept anonymous
complaints, it maintains utmost confidentiality with respect to complainant’s
identity. Each complainant gets acknowledgement and unique tracking ID number
for their complaint. Key milestones of complaint processing are informed via
automated SMSs. ASCI receives over 300 complaints a month from end consumers.
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