LF 91- A Heritage Food Festival by Zee LIVE and Living Foodz

Bringing regional heritage food to urban heartlands, the fest promises to be an amalgamation of culture, cuisine and tradition
First edition of the fest to be held on March 9 and 10 at the Turf Club, Mumbai, subsequently in Delhi & Bengaluru

Mumbai, March 2019: India’s culinary culture is one of the oldest and richest in the world the eating habits of Indians differ from one another based on region, religion, state, language and caste making India the most cuisine diverse country in the world. When it comes to food nostalgia, geography can’t be ignored. A region and its culture spawn food traditions and leave indelible marks on our sub-conscious.

Millions of Indians travel and migrate for work to urban cities in their dream of making it large. What they carry with them though is the nostalgia and emotion of food cooked in their homeland. To preserve and celebrate the glorious history and to reminisce the splendid heritage of diverse food and culture, Zee LIVE and Living Foodz announced LF 91, a heritage food festival which is an endeavour to bring regional heritage food to the urban heartlands.

In its first edition, LF 91 brings the South of India to Mumbai. Hundreds of authentic dishes from the deep corners of Andhra Pradesh, Kerala, Karnataka and Tamil Nadu will make their way to the maximum city of Mumbai, a careful list curated by our very own celebrity chefs Rakesh Raghunathan and Shipra Khanna from Living Foodz, food prepared by outlets, street food specialists and generations of authentic South Indian destinations will be plated in 4 state zones at the Turf Club in Mumbai. While you get to choose from a multitude of lip smacking choices in these 4 zones, LF 91 for the first time in a food festival will attempt a limited heritage brunch and a community long table for the Kerala Sadhya. One also gets to pick their favourite spices, pickles, papadams at the Desi Bazaar or dip into soulful music all the way from the South of India.
Speaking about the festival, Mr. Swaroop Banerjee, COO, Zee LIVE said, “India is a beautiful country with so many colours, cuisine, culture and traditions. LF 91 is an attempt to get all of this on one plate and present it to our people. The festival will not only see food from various parts of the country but also help in retaining and passing the age old secret recipes from various cultures. It will be a truly cultural experience that Zee Live and Living Foodz is proud to present to the audience.”

Shaurya Mehta, head of ZEEL’s premium cluster & COO, Living Entertainment shared, “LF is India’s leading lifestyle channel that celebrates the roots of India in its entirety. We’ve had great shows like Curries of India, Northern Flavors, The Great Indian Rasoi that showcase the diversity of India and that is what Living Foodz as a brand stands for. LF 91 is a great concept that will bring the channel’s ethos to life and celebrate the rich food heritage of India with our consumers. LF 91 reinforces our endeavour towards a 360 degree connect with our consumers – be it on TV, digital and on ground. We are very delighted to present LF 91 with Zee LIVE team and look forward to take this unique curated food festival to each and every corner of this country.”

After Mumbai, the festival will travel to Delhi and culminate in Bengaluru. The two-day festival in each city will present heritage food which will be prepared by the best Khansamas, Maharaj’s and authentic regional cuisine outlets in the country. More details on LF 91 in Mumbai at Turf Club, Mahalakshmi Race Course :- On March 9 and 10, 2019 at insider.in

The Great South Indian Brunch* (Limited Seats)
Handpicked dishes from the 4 southern states to take your palate through an exciting journey of genuine South Indian cuisines. Indulge in the heritage of South India with authentic decor and ambiance, soothing music, cold beverages and let the paradigm shift south on your senses. What’s more, a celebrity chef from our very own Living Foodz will be hosting this brunch for you.

The Royal Kerala Sadhya* (Limited Seats)
From God’s Own Country we bring you god’s crafted masterpiece! A feast straight out of Kerala, prepared by third generation chefs. Their culinary art has stood the test of time and lit a million palates. Indulge in the most celebrated meal in the South of India. After all, a family that eats together stays together!

Masterclass-Learn to cook lip smacking South Indian cuisines at a specially curated cooking masterclass with expert chefs.

Performances-To add to the evening, well-known home-grown bands from South of India will be performing while you enjoy your South Indian food.

Desi Bazaar-Spices from the south of India, pickles, handicrafts, papadams, filter coffee and more. Take the taste of South India back to your homes.

LF 91 – Heritage food stalls from the South of India - The Great South Indian Brunch - crafted beverages - The Royal Kerala Sadhya - The South Indian Desi Bazaar.

About Living Foodz: LF, the international travel, food and lifestyle channel from the Essel Group where a single bite into the shows aims to take you on a thousand journeys! It is a global lifestyle channel which offers its discerning viewers a visual treat with compelling stories that link cultures, cuisines and the people of notable and some not so heard about places in India and across the globe through travel. Having been leaders in the lifestyle category for over 3 years with its focus on original content, high production quality, and a look and feel that’s totally international, LF provides its viewers an experience that stays with them. The channel’s new take on Live Free, Local Flavours, Live Fantastic has taken a whole new dimension with its amazing shows.

About Zee LIVE: ZEE LIVE is the Out of Home vertical of ZEEL which creates Live Original Content, on ground IPs in Culture, Food, Comedy, Education, Music, Gaming and Business. Zee Live also has a branded original content division focused on client owned consumer properties. Zee Live aims to take homegrown on-ground content overseas and collaborate with global producers to bring iconic live entertainment experiences home. Some of the flagship IPs of Zee Live include: - Arth - A Culture Fest, Baleno Wicked Weekends, Maruti Suzuki Zee Theatre, LF 91 - A heritage food festival, ZEE Educare and East Meets West.


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