STERLING RESERVE MUSIC PROJECT PRESENTS ARUNAJA’s DEBUT TRACK ‘BROKEN,’

Mumbai, 13^th March 2019: Sterling Reserve Music Project releases it’s third track ‘Broken’ written and composed by Arunaja. Fusing her training in classical Carnatic music with western vocals, Arunaja breathes life into her debut song ‘Broken.’ For Arunaja, the song is about the loss of bridging bonds with loved ones, but she leaves it open to interpretation. The track is very close to Arunaja’s heart as it narrates her personal saga of not being able to connect with her father despite trying.

Talking about ‘Broken,’ Arunaja said, “Broken carries the weight of my heart and all the emptiness and sadness I have felt over the years. I don’t know how I had the strength to put this together but I hope someone finds solace through this.”

Talking about the track, Mr. Devraj Sanyal, Managing Director and CEO of Universal Music & EMI Music, India & South Asia said, “Arunaja gave a breakthrough performance at The Stage, India’s only English singing talent show and ever since there has been no looking back for her. She became one of my favourite contestants ever across the 3 seasons. She won my power pin, which is quite a big deal for a young kid who had never ever performed on stage let alone national television. And I’m so proud that Arunaja with her new single Broken is going to be our third release on the Sterling Reserve Music Project.” 

Sharing his thoughts, Bikram Basu, Chief Operating Officer, Allied Blenders & Distillers said, “We are excited to reveal our third single from the Sterling Reserve Music Project. In line with the brand ideology of ‘Chase the Next’, the track “Broken,” by Arunaja is sure to impact audiences. It is simply wonderful. Sterling Reserve Music Project is beginning to realise its dream of encouraging emerging talent and presenting them to audiences.”

Universal Music India and Allied Blenders and Distillers created The Sterling Reserve Music Project which aims to incubate, encourage and promote aspiring singer songwriters to showcase their talent and release their music globally. Sterling Reserve Music Project has launched the song globally across all audio and video platforms.  The song will be extensively promoted. 

The Youtube Link: https://www.youtube.com/watch?v=s8jfLrPZ1kg

linkfire: https://UMGI.lnk.to/ArunajaBroken

About Universal Music Group: Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audio-visual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company.

About Arunaja: Arunaja is a gospel and R&B inspired vocalist from Kochi, Kerala. In the cut-throat Pop/RnB industry, Arunaja’s voice is one that stays with you. Her powerful large vocals that resonate off the stratosphere led her to win the silver spot on ‘The Stage’, India’s only English singing talent show. Trained in Carnatic classical music from the age of five, Arunaja grew up fusing her inspiring Indian vocal technique with Western music. Arunaja’s larger than life vocals partnered with pristine instrumentation deliver a wholesome performance which leaves every listener in awe. Quality music for Arunaja comprises of vocals that settle with you giving you a sense of warmth and homeliness.

Arunaja is a soprano and over the years has won many awards as a soloist. Arunaja and her band perform the craziest RnB and Pop runs, which have become her signature style and identity. The power of Arunaja’s ravishing vocals can soothe and enliven one at the same time!