‘Idea Sakhi’, a Mobile Based Safety Service Launched Exclusively for Women
Celebrate
the International Women’s Week with #AbIdeaHaiUdneKa
Kerala, March 13th,
2019 – To
address the increasingly felt, safety related concerns of women who wish to
step out and do more, brand Idea has designed a unique mobile based solution, Idea
Sakhi. It is a free of cost service available to all women customers using
either prepaid or postpaid services of Idea, across the country. Accessible on
both smartphones and basic feature phones, Idea Sakhi offers three extremely
useful features - Emergency Alerts, Emergency Balance, and Private Number
Recharge.
Launched during the International Women’s Week, this service has already been made available to women customers of Idea across AP & Telangana, Assam & North East, TN incl. Chennai, Kerala, Gujarat, J&K, Maha & Goa, MP & Chhattisgarh, Delhi, Bihar & Jharkhand, Kolkata and Rest of WB, Punjab and Odisha. It will be extended to all 22 circles within this month.
Launching the Idea Sakhi service, Avneesh Khosla, Operations Director - Marketing,
Vodafone Idea Ltd. “Technology can help overcome barriers and solve
problems in the life of the consumer. With almost half of our population being
women, and 59% of them* using a mobile phone, we are in a unique position to
extend the benefits of technology for their safety and security. With Idea
Sakhi, we are taking forward our long-term commitment of driving inclusion and
deploying technology to serve a social purpose.”
Idea Sakhi works on all
smartphones and feature phones, and even if the customer does not have any
voice or data balance - thus ensuring that the service can be easily accessible
to women whenever they need to use it.
Step1: Call
on a multi-lingual toll-free number 1800-123-100
Step2:
Register
Emergency Contacts (Friends & Family). Up to 10 mobile numbers can be saved
as Emergency Contacts.
A registered Idea Sakhi customer will:
Receive a 10-digit proxy number, with which she can recharge her connection
at any retail store without revealing her actual mobile number.
Receive 10 minutes of free local/STD calls, 10 SMS and 100MB data when her balance reaches < Re. 1 or if she exhausts her data
pack.
To send an Emergency or a Safe Alert, the
Sakhi user will need to:
Give a missed call to 55100 to send an Emergency Alert. A call, flash and SMS with the location and time details of the
Sakhi user will be sent to the Emergency Contacts, alerting them.
Call 55100 and press 2 to send a Safe Alert. SMS with the location and time details of the Sakhi user will be
sent to the Emergency Contacts, for assistance.
Speaking about the Idea Sakhi service, Sunita Bangard, National Brand Head – Idea,
Vodafone Idea Ltd., said, “Brand Idea has always championed causes
that help change lives. With Idea Sakhi, Brand Idea wishes to give women the
freedom to live their lives and pursue their dreams and understand the need of
women to feel safe when they step out of their homes. On this special occasion
of International Women’s Week, we are happy to offer Idea Sakhi to the women of
India, to feel more confident and safe - Ab idea Hai Udne Ka.”
About
Vodafone Idea Limited: Vodafone Idea Limited is an Aditya Birla
Group and Vodafone Group partnership. It is India’s leading telecom service
provider. The Company provides pan India Voice and Data services across 2G, 3G
and 4G platform. With the large spectrum portfolio to support the growing demand
for data and voice, the company is committed to deliver delightful customer
experiences and contribute towards creating a truly ‘Digital India’ by enabling
millions of citizens to connect and build a better tomorrow. The Company is
developing infrastructure to introduce newer and smarter technologies, making
both retail and enterprise customers future ready with innovative offerings,
conveniently accessible through an ecosystem of digital channels as well as
extensive on-ground presence. The Company is listed on National Stock Exchange
(NSE) and Bombay Stock Exchange (BSE) in India.
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