Punjab based Himalayan Creamery Partners Dairy tech Startup Mr. Milkman to Launch Co-Branded Application for Milk Subscription and Delivery Service

by Shrutee K/DNS

Delhi, 20th March 2019: Himalayan Creamery, one of the fastest growing dairy farms in Punjab has partnered with Delhi based Dairy tech startup, Mr. Milkman to launch co-branded application for milk Subscription and delivery service in Punjab. While Mr. Milkman will wholly handle the technology aspect, Himalayan Creamery will head the logistics of the business. The partnership will operate on a revenue sharing model. Mr. Milkman’s cloud-based SaaS platform will provide Himalayan Creamery with automated processes enabling them to track subscriptions, revenue, sales growth, payments and customer consumption patterns. Additionally, the real-time data-driven analytical dashboard will empower Himalayan Creamery to create distribution channel hubs to manage their transportation and end-customer delivery.

The delivery application offers features such as order tracking & delivery, inventory management, and reverse logistics for glass bottles. This allows the delivery person to know how much milk to carry and how much to deliver to individual houses.

Few other organisations like Milk Mantra, Whyte Farms, Amlaan A2 Milk, Go4Life, Milk Valley Farms, Binsar Farms Creamery, Mookie Moo, Holy Drops, Happymoo, Plenty Kart, Dely Bites, Aryaffoods, Farm Crème etc. have also partnered with Mr. Milkman for hassle-free operations and smooth delivery.

Himalayan Creamery, founded by Mr. Deepak Gupta in 2016 is located in the Patiala District of Punjab. Unlike an aggregator, it is home to 350 happy Holstein Friesian and Jersey cows which produce daily of over 4,000 litres of unadulterated milk, rich in taste and quality. Himalayan Creamery owns a state-of-the-art technology integrated dairy that actively monitors the health of the cattle 24x7 throughout the year and addresses health issues proactively. Milk produced by these cows has been approved by the quality department of major multinational pharmaceutical companies based in North India to make feed formulas for infants and others.

Speaking about the partnership, Mr. Deepak Gupta, Founder & CEO, Himalayan Creamery said, “One of the greatest challenges in the dairy industry is managing inventory and logistics. Our partnership with Mr. Milkman will assist us streamline our logistic and inventory management and allow us to focus on production and growth”. Samarth Setia, Founder, Mr. Milkman, commented, “With this partnership, we aim to improve delivery services and manage milk subscriptions. We are confident that Mr. Milkman’s technology will ensure operations in a smoother and more organized manner”.

About Mr. Milkman: Mr. Milkman is a Dairy Tech Startup working towards enabling the dairy industry. Founded in 2017 by Samarth Setia, Mr. Milkman works with leading dairies to manage their customer base. Mr. Milkman not only provides dairies with a way to manage their customer subscriptions and deliveries but also help them manage their entire business - right from farm to their customers’ glass through its platform.

The platform enables its customers to track sales and customer consumption patterns by providing a real-time data-driven analytical dashboard. This data helps dairies manage demand, sales forecasting and distribution. The platform also creates offline distribution channel hubs and manage transportation and end customer delivery. With data security, transparency in approach and analytical inputs, dairies can now focus on production and growth while Mr. Milkman takes care of the entire supply chain management through a cloud-based platform. Some of the organizations Mr. Milkman has associated are, Milk Mantra, Whyte Farms, Amlaan A2 Milk, Go4Life, Milk Valley Farms, Binsar Farms Creamery, Mookie Moo, Holy Drops, Happymoo, Plenty Kart, Dely Bites, Aryaffoods, farm crème etc to name a few.

About Himalayan Creamery: Himalayan Creamery, was founded by Mr Deepak Gupta in 2016 with a vision to set up a single source dairy farm, producing pure and great tasting milk.   After years of observation, Mr. Gupta got greatly concerned about the adulteration found in milk delivered at the consumers’ doorsteps. It was so, due to the fact, that either the milk was not sourced from healthy cows or was adulterated by the milkmen thereby rendering that milk not fit for human consumption. Aiming at solving this problem, he decided and started Himalayan Creamery on a 20-acre land parcel. Today, Himalayan Creamery is home to 350 happy Holstein Friesian and Jersey cows, which, produces, daily of over 4,000 litres of pure milk in an ultra-hygienic way, which is rich in taste and quality. The fodder grown organically on the farm, using Cow dung manure is a part of the cow‘s diet. The health of the cows is constantly monitored to ensure the well-being of the cows, resulting in the production of good quality milk.

Himalayan Creamery ensures that the quality of milk delivered is at its best, through touch-free milking, proper refrigeration, pasteurization, packaging, and smooth delivery.


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