Sneha Farms to tap DHL SmarTrucking’s Extensive cold-chain road Network in India

by Shrutee K/DNS 

Mumbai: DHL SmarTrucking, incorporated under Deutsche Post DHL (DPDHL) Group’s Corporate Incubations division, announced that it has partnered Sneha Farms Pvt Ltd (“Sneha Farms”), a leading conglomerate in the poultry business, to transport their temperature-sensitive products across India. DHL SmarTrucking will work with Sneha Farms to develop bespoke transport routes beyond common delivery destinations to transport goods to territories along the Indian borders. The frozen products will travel in reefer trucks that maintain temperatures ranging from -20˚C to -25˚C, in strict adherence to global standards for cold chain offerings.

Charles Devlin D’Costa, Chief Sales Officer - Cold Chain, DHL SmarTrucking, said, “Every customer win is a testament of our expertise in the cold chain sector in India, which is expected to register a double-digit growth over the next few years.  We are extremely happy to work with Sneha Farms, to optimize their supply chain and increase their local market growth.”

According to the India Brand Equity Foundation, India has one of the largest road networks globally spanning across 5.5 million kilometers. A recent report by Research and Markets, the world’s largest market research store, also pegged a compounded annual growth rate of 15.4% to India’s cold chain market between 2018 and 2023, and is predicting the market to reach INR 2,293 billion by 2023.  With the growth in organized food retail in the country, and in line with the government’s efforts toward “Make in India”, a strong road transportation infrastructure and network will play a critical role in driving the Indian agriculture sector. 

Shyam Sundar Bugata, Chief Marketing Officer, Sneha Farms, said, “We have been very pleased with DHL SmarTrucking’s high-quality service offerings from day one. An unbroken cold chain offering is critical is critical to our business and DHL SmarTrucking is able to complement our brand and product promises with its accurate temperature control, on-time delivery and a drive-relay system. Furthermore, we have shaved off approximately 20-30 per cent in delivery time since we started working with DHL SmarTrucking.”

DHL SmarTrucking is present in India with more than 2,000 drivers, 745 trucks and 21 hubs across the country. DHL SmarTrucking solutions epitomize ‘TechLog’ – logistics made smarter through the use of new and emerging technologies. The company leverages Internet of Things (IoT) technology and data-driven insights for full visibility and route optimization, thereby increasing reliability and shortening transit times by over 50 percent.