IG International Launches Cookbook “Appelicious” by Zeba Kohli, in Association with Stemilt Growers
by Shrutee K/DNS
Zeba Kohli is renowned for her world-class designer chocolates. She frequently conducts chocolate workshops as well, for both adults and children. Additionally, North American company Stemilt Growers is a leading supplier of pip fruits, and ships organic apples across the world. The launch event for the cookbook had a host of activities and discussions, including a live cooking session using the recipes from the cookbook. This event carried a message, which is that chocolates can be healthy too. The chocolates will be made with natural sugar taken from the fruits.
Speaking about the event and launch, Tarun Arora, Director, IG International said, “We are pleased to be hosting the launch of ‘Appelicious’. At IG International, it has been our aim to introduce our Indian consumers to the best produce from around the world. Bringing them a book about how to incorporate fruits in your diet in innovative ways is a further extension of that. Zeba Kohli is the best at what she does, and her chocolates are truly delicious. By joining forces, Zeba and Stemilt Growers have produced this beautiful cookbook, full of recipes on using apples with chocolate.”
said, “Working on ‘Appelicious’ with Stemilt Growers has been a truly exciting experience. The team and I have been on the same page through the way, and our passion to bring fresh new things to the table really sparked, to make the book what it is today. Apples and chocolate are a match made in heaven, and having one of the leading suppliers in the market on board gave me so much insight into the business of apples.
IG International currently imports 32 global varieties of fruits to India from 22 different countries across the globe. The company has earned its place as a leading fresh fruit supplier in the country, and has a pan-India network of distributors. Being associated with ‘Appelicious’ is a move that will give IG International a significant increase in the mindshare amongst consumers and partners. Additionally, fun healthy eating is the focus of the book, and with the increasing amount of health trends today, consumers are bound to take interest.