EICHER TRUCKS AND BUSES AIMS TO STRENGTHEN ITS PRESENCE IN THE AFRICAN REGION
Celebrates Eicher’s 20 years’ association with
Africa at CII- EXIM Bank Conclave on India Africa Project Partnership between
March 17-19 2019
New Delhi, March 19:
Eicher Trucks and Buses commemorated the long-standing association
with the Africa region with its participation at the 14th edition CII- EXIM
Bank Conclave on India Africa Project Partnership at Taj Diplomatic Enclave,
New Delhi. The company plans to expand its market share and double its volumes
over the next few years in the African market.
With a presence in
22 countries in Africa, Eicher already has a strong position in the continent. It has significantly expanded the distribution network with a focus to ensure
sustainable growth and a progressive market share. Many prestigious
institutions and multinational corporations including large FMCG players are
Eicher customers today. It has also made major contributions with its buses for
public transport and educational field and special applications for trucks in
multiple regions. It now aims to establish a strong presence in the Northern
part of Africa as well.
Eicher
currently operates in Africa with a robust portfolio including light-duty
trucks, heavy-duty haulage trucks and tippers and an exhaustive bus range. It
is the only CV manufacturer to offer products providing vehicles in the basic segment as well as the value
segment. The company offers business
solutions for cargo movement, public transport needs, sanitation requirements
and infrastructure sectors to provide holistic
solutions for each market. The success
of Eicher in catering to the demands of African customers is due to the fuel
efficient, reliable and rugged products being offered in Africa in line with
the terrain and user preferences. In recent years, the new generation of buses and trucks have been
developed with the Volvo Group Technology and introduced to address the diverse
and demanding applications. Eicher’s Pro 3000 & Pro 6000 range of trucks
compete with the best in these markets and have created a benchmark for profitable
growth. Eicher has also introduced several innovative customer initiatives and
Lifetime Support Solutions in the region to ensure easy parts availability and fast
service response time.
Speaking at the event, S
S Gill, Sr Vice President & Head, International Business, VECV, said, “With
the commercial vehicle demand in Africa growing rapidly over the last few years,
the African market is a big opportunity for Eicher. We are excited to display our diverse
portfolio suited for needs of various African markets according to their
business and government needs”
Eicher continues to improve
its share in the current markets and plans to introduce new products to address
additional segments and applications. It is in line with a strong focus on
increasing its service and sales network to provide enhanced customer
experience. Eicher plans to strengthen their network rapidly by adding one
customer touchpoint every fortnight in the African market. The company is also
connecting with international distribution centres electronically to optimise
the inventories. Eicher also carries out training programmes in local regions
to train the drivers and technicians, thus partnering in the sustainable
development of transport sector in Africa.
About Eicher
Trucks & Buses: Eicher
Trucks and Buses has the lineage of three decades of operations in India.
Adopting the most professional and holistic approach to modernize the Indian
trucking industry, their brand philosophy, "Go Pro", promises to
deliver best-in-class fuel efficiency, higher loading capacity, superior uptime
and overall vehicle lifetime profitability. Eicher Trucks and Buses (ETB) is
present in the LMD range with a strong presence in the 4.9T-16T truck segment
and an ever increasing market share in 16T-49T heavy duty trucks segment.
Eicher Pro Series buses also have a strong presence in the Light and Medium
segment along with leadership in the school bus segment.
About VE
Commercial Vehicles Limited (VECV): VE
Commercial Vehicles Limited (VECV) is a joint venture between the Volvo Group
and Eicher Motors Limited. In operation since July 2008, the company includes
the complete range of Eicher branded trucks and buses, VE Powertrain, Eicher’s
components businesses as well as the sales and distribution business of Volvo
trucks within India. VECV’s vision is to be recognized as the industry leader
driving modernization in commercial transportation in India and the developing
world.
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