Usha International Announces Initiatives to Celebrate Continued Association with Mumbai Indians
by Shrutee K/DNS
New Delhi,
28th March 2019: Usha
International, one of India’s leading consumer durables companies continues
its association as an official partner for the sixth consecutive year with Mumbai Indians. As part of the association, the Usha logo
will be seen on the leading side caps and helmets of MI players. An Usha
Experiential Zone at the outer concourse of stadia has been set up to connect
with consumers.
To celebrate this association and leverage the cricketing
season, a TVC featuring Rohit
Sharma, Jasprit Bumrah, and Kieron Pollard having a great time with children in
a ‘Learn and Create’ workshop with Usha sewing machines is already on air
across channels. In a consumer offer
effective from April 10, an Usha iron
worth INR 800 will be given on the purchase of any Usha Janome sewing
machine. This offer will last till 31st May, or till stocks last.
Additionally, an online contest will
be held on the days when the Mumbai Indians team is playing. Participants have
to answer three questions asked on the day and one lucky person to have
answered all three answers correctly will win
an Usha Janome Wonder Stitch Plus sewing machine worth INR 18,000 on every match day.
Commenting on the association, Mr Harvinder Singh, President – Appliances
and Sewing Machines Business, Usha International, said, “We are delighted
to continue our association with Mumbai Indians. This association gives us a
great opportunity to strengthen our consumer connect across categories,
especially sewing machines.” This association further aligns USHA’s
brand ethos, ‘Play’, as the brand has always been supportive of numerous
sporting initiatives in the country including Ultimate Flying Disc, National
Athletics Championship for the Blind, grassroots football development, Ladies
Amateur and Junior Golf, and Cricket for deaf. www.ushasew.com
Comments
Post a Comment