Triumph Unveiled 2019 Collection at its Glamorous 11th Annual Fashion Show
Mumbai, 25th March 2019: Triumph International (India), one of the world’s leading manufacturers of lingerie unveiled its 2019 collection for brand ‘Triumph’ and its sportswear brand ‘Triaction’ at the 11th Annual Triumph Fashion Show. The mega fashion show saw stunning models sashaying down the runway in all their glory, giving the audience an extravagant display of the brand’s new collections at Park Regis, Goa.
The fashion show featured the unique 2019 product line-up of brand Triumph. Guests applauded the stunning creations presented on stage with a special focus on the globally bestselling Amourette Spotlight and Sexy Angel Spotlight series featuring with delicate floral embroidery, the adorable Lovely Micro Lace with gorgeous lace back and the delicate lace design of the Lace Spotlight series. Not to mention new additions to Beauty-full range of bras for larger cups, like the Aqua Lily Spacer and the Beauty-full Essential series with smooth satin and feminine lace. New additions to the ever-popular Minimizer range included the new Flower Minimizer with its soft feel and trendy floral print and the Modern Finesse Minimizer, all of which were showcased at the fashion show. The star of the show was the Infinite Sensation series, with diamond mesh and bold-striped elastic trim for a contemporary twist.
For Triaction, the 2019 lineup included globally bestselling styles, Magic Motion, Hybrid Lite, Extreme Lite and Free Motion in new colours. They also launched a new style in the Dynamic Lite series – the Control Lite sports bra. This Cardo bra offers extreme support without the bulk and offers 78% bounce control with its 3D Powertech Innovation. Boasting superior bounce control, versatile fits and remarkable comfort, Triaction supports women effortlessly throughout the day—on the go from the gym or studio in complete style. On the occasion, Jennifer Kapasi, Commercial Director, India & Sri Lanka, Triumph International said, “At Triumph we sought to deliver innovative products for the modern woman. In this endeavor, we have introduced in India our latest collection which includes newest styles from the global range. The elegant line of collection captivates elements of style, comfort and its detailing to perfection and smooth workmanship which is positive to win hearts of our Indian customers in no time. Our best fitting range features foundation garments for every woman’s wardrobe needs to support them generation by generation.”
The brand also conducted an ‘innovation workshop’ at the venue for their retail partners. The workshop outlined the most important innovations that revolutionized the lingerie industry, such as award winning Magic WireTM innovation, Spacer Cup bras and Cool Sensation fabric amongst others. Guests were also taken through the Triumph’s 133 years of history of supporting and empowering women.
About Triumph: Triumph International is one of the world’s largest intimate apparel companies established in 1886. It enjoys a presence in over 120 countries with the core brands Triumph® and sloggi®. Globally, the company serves 40,000 wholesale customers and sells its products in 3,600 controlled points of sale as well as via several own online shops. Triumph employs close to 30,000 people and achieves revenue of Swiss Franks 1.57 billion (as of 2015). It is a member of the Business Social Compliance Initiative (BSCI).
The brand entered India in March 2002 and has a strong presence across all sales channels. The distribution in India spans over 75 cities via direct supply having more than 1,000 points of sale. The brand is currently present in more than 200 counters across India including leading large format stores, more than 650 MBO stores and multiple e-commerce portals.