RED FM Launches ‘Ricky Singh ka VYRL Countdown’
by Shrutee K/DNS
National: RED FM, one of the largest and most awarded private radio networks in India has launched a brand-new show
‘Ricky Singh Ka VYRL countdown’ to put spotlight on the growth of
non-film artists and support their music. They have also collaborated
with Universal Music India which aims to create a space and associate
with non-film music on radio. The show revolves
around ‘Ricky Singh’ who has an undying love for non-film music, will
be taken-up by RJ Rishi Kapoor. The show was launched by
RJ Rishi Kapoor along with the RED FM team in the presence of multiple celebrity singers
at Soho House in Mumbai today.
To bring out the challenges and obstacles confronted by an independent
artist, Ricky Singh humorously weaves his story who is a growing
independent musician. He will host the show and share his unique past
experiences with music directors that will take you
on a rib-tickling ride. While his taste in independent music will get
you glued to radio for an hour, his desi personality will keep the
audience entertained till the last second.
![](https://f5mail.rediff.com/bn/downloadajax.cgi/image004.jpg?login=mumbainewsexpress&session_id=5L28PK1KJKAQGM1lVeAXUDBvTCCE0sHU&file_name=1581155898.S.10969291.19502.H.WVNoZXR0eSxIZW1jaGFuZHJhAFJFRCBGTSBsYXVuY2hlcyDigJhSaWNreSBTaW5naCBrYSBWWVJMIGNvdW4_.RU.rfs224,rfs224,143,907.f5-224-150.old&formname=download&filetype=image/jpeg&folder=Inbox)
Additionally, Vinit Thakkar, Senior Vice President, Universal Music Group India & South Asia said “VYRL
Originals, an artist-first music label, has been instrumental in
creating a culture and category of non-film music in India. With over 40
songs
across 30 artists in the last two years, we have opened the eyes and
ears of people to non-film music and it’s potential. We have
differentiated ourselves at every level including our integrated
marketing and promotions approach with equal emphasis to both
digital and traditional platforms. Radio is one of the most important
and potent medium of breaking new artist and sampling their content to
wide set of audiences. We are very excited to partner with RED FM who
shares a similar vision like ours to build a
culture and category of non-film music in India.”
Today, radio has become a widely accessed medium in both metros and
non-metros. It has successfully adapted to the ever-evolving audience
base. Moreover, this platform is being used to bring about a change in
society and vastly supports various musicians and
their music. With ‘Ricky Singh Ka VYRL countdown’, RED FM is back with
another innovative show to bring the untold journey of a non-film music
artist to various cities in India.
About 93.5 RED FM: We are Irreverent; we
are young, cool and trendy. We are the voice of today’s Millennial. We
are one of the largest radio networks in the country. We are RED FM.
Based on the internationally successful CHR (Contemporary
Hit Radio) format we play only Super Hit music. With the brand
philosophy and attitude that is ‘Bajaate Raho!’ at RED FM we always
speak up for the right, for the people. Our listeners are at the heart
of everything we do and so we are called the ‘station
for expression’ by establishing an emotional connect with them. We do
things differently; we don’t follow the herd and its testament to the
fact that RED FM boasts of over
431 award winning campaigns including BEST BRAND, BEST FM STATION & BEST RJs.
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