Tic Tac Launches fruity ‘Raw Mango’ Flavor with a Twist to Excite the Indian Taste Palates

6^th March 2019: Keeping in mind the Indian youths need for new flavors, the global confectionery brand, Tic Tac has launched a succulent new flavor – Raw Mango. Raw mango for most in India is the flavor of choice for its tangy taste, so much so, that internet is full of various ‘raw mango’ based recipes. Combining the sugar mint with tanginess of raw mango, Tic Tac has created a unique flavor that fans will love. The unique oval shaped pills of Tic Tac, will be in the color of a raw mango and will be available at a price of Rs. 10 in its unique flip top box.

The new flavor introduction is based on the findings of an extensive research with the Indian youth on their preference of flavors for the upcoming season. This limited edition flavor launch is an effort to further strengthen its connect with their Indian fan base. Raw Mango would remind many of their childhood evoking nostalgia of relishing the tangy taste. This tanginess coupled with India’s favorite mint - Tic Tac promises a refreshing and long lasting taste experience. The snazzy flip-top pack with many pills inside and its rattling sound is bound to enthrall the consumers bringing out the fun of sharing Tic Tac among their friends. 

Notably, in its wide portfolio of flavours, Tic Tac Saunf is another Indian flavor which has found immense popularity among the consumers. Tic Tac has consistently come up with great Indian flavors in its attempt to cater to the Indian audience. Its current assortment of flavors includes – Mint, Orange, Saunf, Red Apple, Strawberry, Intenser, Peach Lemonade & Cherry Cola.

About Tic Tac:Tic Tac is one of the leading confectionery brands for over 40 years globally. It was launched in India in 2007 and is produced by Ferrero India Private Ltd. Available in multiple packs of Rs. 5, 10, 20 and 25. The current permanent range of flavors are - Mint, Orange, Red Apple and Saunf and a continuously changing limited edition flavors range includes – banana, mango, popcorn, raw mango etc. www.tictac.co.in o

About Ferrero Group:Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. Today, with a consolidated turnover of over 10.7 billion euros, Ferrero is amongst the market leaders of the confectionery sector and the third worldwide Group in the chocolate confectionery market. The Ferrero Group provides employment to over 35,000 people across 55 countries; it has 25 production plants around the world, of which 3 are part of the Michele Ferrero Entrepreneurial Project and operate in India, Cameroon and South Africa.

Ferrero products such as Nutella, Ferrero Rocher, Raffaello, Tic Tac and the Kinder line, are present and sold in more than 170 countries; they have become part of the collective memory and customs of many countries, where they are truly loved, generation after generation, and often considered as cultural icons.

Product freshness and high quality, careful selection of the finest raw materials, sustainable agricultural practices and continuous research and innovation are some of the key elements of Ferrero’s success. Moreover, Ferrero continues to invest in local communities thanks to the Ferrero Foundation, the Michele Ferrero Entrepreneurial Project and the Kinder+Sport programme. In addition, at the beginning of 2015, the Group set up the Ferrero Hazelnut Company (HCo) that includes 6 agricultural companies and 8 manufacturing plants.

About Ferrero India: Ferrero India started its commercial operations in 2004. In 2007 the Government of Maharashtra bestowed a mega status project for its state-of-the-art production plant at Baramati near Pune. In less than a decade, Ferrero has become a strong player in the chocolate and confectionary segment in India. The company has made India a production hub for Asia and Middle East and exports half its local production. Ferrero’s well-known brands in India include Ferrero Rocher, Tic Tac, Kinder Joy, Kinder Schoko-Bons Crispy and Nutella.

The company has its Corporate Office at Pune and regional sales offices at Chennai, Delhi, Kolkata and Mumbai. It has a robust distribution network across all the metros and mini-metros of India. The company has won several awards including the Impresa Award for People Empowerment; the Best Human Response Award; Kronos Excellence Award for Work force management; Supplier Excellence Award and the CII Award for commitment to Food Safety.

Ferrero India has set up the Pietro Ferrero Kindergarden at Baramati to safeguard health, education and social development of children under the motto: United Kinder of the World. The P.F. KinderGarden is a home away from home for children of women employees as well as children from the nearby community. Their needs for nutritional food, personal hygiene, healthcare, early childhood education, play and development of social skills are taken care. It caters to children between the age group of 3 months to 6 years.

The company has launched the Kinder+Sport Joy of moving program, which is an international Ferrero Group Social Responsibility Project that aims to bring joy of movement into the life of every child. Kinder+Sport program works on a global scale involves over 28 countries and gets more than 4, 4 million children moving every year. Every year, over 400 children participate in the Kinder+ Sport program at Baramati. The camp promotes and encourages physical activity, inspiring children to adopt active lifestyles from an early age, so that it becomes an integral part of their daily routine. www.ferreroindia.com