Brand ambassador Malaika Arora unveiled Satya Paul's New Festive Collection - ‘Ramayana’

by Shrutee K/DNS

Mumbai: Satya Paul India’s premier design label with an international presence, unveiled its Diwali exclusive limited edition collection ‘Ramayana’, today at their flagship store in Juhu. Brand ambassador Malaika Arora looked stunning as she graced the soiree wearing the Sita sari from the Ramayana collection.

The compendium offers an exclusive line of sarees highlighted with essentials, which draws muse from Hindu mythology bringing out the traditional charm in designs that are classics and elegant in the brand’s signature style. The highpoint of this festive series are the silhouettes which are fluid, simplistic and comfortable. Soft, delicate fabrics like fine georgettes, crepes, a variety of satin and cotton blends provide superior comfort and are perfect for the season.

Shares Malaika Arora, “The collection Ramayana is inspired by the saga of love, friendship and bravery, rightly capturing Satya Paul’s signature style aesthetics. The blend of vivid mix of prints, vibrant colours and contemporary silhouettes, this line is a perfect pick for the festive season.” The collection includes three different looks, The Rama Saree, The Sita Saree & The Ramayana Saree, which offers a vivid mix of prints, ranging from neo-traditional, tessellating geometrics to contemporary graphic and abstract. The deep hues and rich palette resonates with the advent of Autumn and also reflect the vibrant mood of the collection. Every saree offers stand-out contrasts and a brilliant mix of colour, with lively shades capturing the warmth, and bringing colour to the season. A very diverse colour palette lends every saree a distinct edge and a new look.

‘The Ram Saree’

Lord Rama is a symbol of righteousness and defined moral, power and bravery, humbleness and honesty. Almighty, the warrior prince with a soul of fire and his strong character, are visible in the play of colours in the saree.

‘The Sita Saree’

Sita is depicted by the Lotus flower which symbolizes her delicate and elegant beauty that blooms through the adverse of situations. This saree is our picture of Sita, who is elegant, delicate and a symbol of beauty. A woman who faces challenges and hardships on her journey. And, a woman who’s strength is in kindness, generosity and forgiveness, yet she has desires and demands, portraying the human she is who wants her wishes to be fulfilled.

‘The Ramayana Saree’

Ramayana is a saga of love, relationship and courage, an exemplar of the victory of light over dark. The tale of love, friendship, righteousness, resilience and fight for justice and the voyage of a being going through the tests of life towards achievement and celebration is the inspiration of this saree.

ABOUT SATYA PAUL

Established in 1985, Satya Paul is India’s premier design label with an international presence. The brand is acclaimed for ingenuity in design and a vivid color palette and for introducing the concept of the 'cocktail Sari' and thus making it a fashion statement across the globe. As part of the Genesis Group since 2001, the brand has grown from strength to strength and is now present at over 30 offline locations in India and abroad. In the online space, the brand retails at key e-commerce websites like Amazon, Myntra and Jabong, apart from its own e-commerce portal.

Apart from the main label, Satya Paul has a vibrant accessories line, which is available at all SP stores, a few standalone accessory stores and the leading MBO’s across the country. Recently the brand has also launched its pret line, 'Club SP', which targets a young audience through chic ready to wear ensembles.  Club SP is retailed out of mono-brand stores and is also available at key Satya Paul stores, Shop-in-shops and via e-commerce.

ABOUT GENESIS COLORS

Established in 2001 Genesis Colors Pvt. Ltd. is the holding company of several well-known Indian fashion brands - Satya Paul and Bwitch (premium lingerie). It also holds the marketing and distribution rights in India for several international luxury labels under its arm - ‘Genesis Luxury Fashion Pvt. Ltd.’