Event Capital wins big at the EEMAX Global Awards 2017
by Shrutee K/DNS
Mumbai: Event
Capital (a Laqshya Media Group Company) has won
the award for the ‘Best New IP’ and
for the‘Best Integrated Marketing
Communications for an IP’ for its intellectual property Bollywood Music Project (BMP). Asia’s
Largest Bollywood Music Festival, BMP curates experimental
Bollywood Music through Bollywood’s biggest headliners for South Asian
Hindi speaking digital audiences, globally.
In its debut
season, BMP took place in Mumbai and Delhi on September 30th&
October 1st, 2016 and March 25th& 26th,
2017 respectively; where over 100 of the
biggest names in Bollywood Music including Arijit Singh, Amit Trivedi,
Vishal & Shekhar, Rekha Bharadwaj, Badshah, Raftaar, Neeti Mohan and Sachin
Jigar, along with over 400 musicians
performed to a crowd of over 50,000
people in a multi-stage, multi-genre
format. Digitally, BMP has engaged over
80 million fansin season 1. The festival promoters will announce the second
season of BMP soon. They promise to make the second season grander than the
first one.
The Event and
Entertainment Management Association (EEMA) is an autonomous and non-profit
registered body of companies, institutions and professionals operating within
the Events and Experiential Marketing industry of India.
The award in the ‘Best New IP’ category was received by Swaroop Banerjee (CEO, Event
Capital), Deepak Choudhary (Founder and Director, Event Capital) and Tarsame
Mittal (Founder, TM Talent Management). The award for the latter was accepted
by Megha Ghosh (Vice President, Branded
IP & Content and Head
of Digital Initiatives at Event Capital),Sahil Gupta (Vice
President and Business Head at Event Capital) and Alaap Gosher (Entertainment
Consultant, TM Talent Management).
Most
recently, Bollywood Music Project, a
joint initiative of Event Capital and TM Talent Management was also awarded
with an award at the WOW Awards Asia
2017 under the category of the Brand
Association of the Year for its association with the entertainment platform,
Hungama.
Event Capital is an expert in curating successful event IPs in
music, lifestyle, education, sport and fashion.
Founded in 2013, Event Capital is an original format creator and owner in the live event IP space.EC
operates across India with business headquarters in Mumbai and Delhi. With
expertise in creating and curating successful live event IPs,Event Capital has
identified opportunities and built a bridge by creating tremendouslysuccessful
properties like Bollywood Music Project, India Kids Fashion Week, Edutainment
Show, Big Boys Toys Expo, Windmill Festival etc. Event Capital recently
introduced a Branded IP & Content division that conceptualises and creates
intellectual properties for brands across genres.
Speaking on
the occasion, Swaroop Banerjee, CEO,
Event Capitalsaid, “What is incredible about these two Silver metals is
that one of the most credible juries in the business has awarded us. It means a
lot to get this from EEMA at a time when the industry celebrates a decade of
being one. I also don't remember a first year concept receiving accolades in
this manner in the recent past, and that makes this special. This inspires us
to make BMP a bigger destination that everyone looks forward to each year, we
have a cracker of a line up waiting to be announced soon for season 2. I want
to take a bow for my teams at Event Capital and TM Talent Management and thank
EEMA once again on their behalf.”
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