CaratLane Launches it 5th Store in Mumbai at Phoenix Market City in Kurla

by Shrutee K/DNS

CaratLane, India's leading omni-channel jeweller opens its 5th store in the Mumbai Metropolitan Region at Phoenix Market City in Kurla. In the endeavor of making beautiful jewellery accessible, CaratLane is expanding its retail footprint across the country at a fast pace. With discerning customers looking for trustworthy jewellery brands, CaratLane’s association with Tanishq has only come across as a boon for those looking to buy precious, contemporary jewellery. This partnership has made CaratLane’s retail presence stronger in the last year, with the brand already operating 23 stores across the country.

 

Situated at Central Mumbai’s largest fashion destination, the store has a warm and welcoming ambience that is sure to delight its customers. “Our fifth outpost in Mumbai ensures to be your ultimate jewellery destination for any occasion. The store has an elegant decor along with bright settings to offer a memorable experience to our customers. Like all other stores, this one also has the virtual try-on 'magic mirror' for those 'just looking' moments.” Mithun Sacheti, Founder & CEO CaratLane said, while speaking about the launch.

Store Address: Address: 1st floor, Phoenix Marketcity LBS Marg, Kurla(W) Contact: 8291933440

About CaratLane: CaratLane - a Tanishq partnership, India’s first omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem.

With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles - enabling CaratLane to grow as India’s 21st century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane, has 23 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy.

Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLaneTM system to eliminate inefficiencies in the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 20% over retail costs to customers, while continuing to give the best quality.

Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24X7 at toll-free number 1-800-102-0103. www.CaratLane.com