Licensing Adding Unconventional Revenue for Established Brands
by Shrutee K/DNS
Mumbai, 11th Aug.2017: In today’s economy, brand licensing
continues to grow brands through expansion into new product categories to make
unconventional revenue source and emerging markets. However, today, companies
are challenged to explore new brand licensing business models to further
strengthen brand equity and generate revenue. The need to do so is pronounced
in ‘The India Brand Licensing Summit’ held at Grand Hyatt, Santacruz recently.
Licensing Corner is a second digital publication which provides
news from licensing industry has developed the high-level executive conference
and networking event, in partnership with Rooh Entertainment flagship company. Ms.
Rutika Malaviya, Founder CEO & Editor in chief of Licensing Corner said, “The
India Brand Licensing Summit 2017 has given brand licensing platform to
collate opportunities, knowledge and recognition under one roof. Licensing has
been predominantly revolved around loved characters and popular celebrities. In
recent time, owners of strong corporate have become aware of the benefits of
licensing as a route to leverage the power of the established brand, reach
latent market of brand aficionados and create an additional revenue streams
beyond the core businesses. Licensing and merchandising has been an essentially
a business practice of popular celebrities, characters and established brands.”
Speaking on India’s successful celebrity brand licensing Mr.
Manish Mandhana CEO- Mandhana Retail
Venture & brainchild behind ‘Being Human’ said, “A thought of creating clothing & accessory brand of Being Human struck
up my mind and since he’s been running a charitable trust people would definitely reconnect Salman with
the brand. Today Mandhana Retail & Venture has global license for Being
human brand. We hired fashion designers from Europe. I added heart in the logo
to give the message of love, care, share, joy, help, hope & it has been enjoying
mass appeal.”
Vishal Khanna founder of ‘Party Kingdom’, one of the largest range
of theme based party products manufacturers &
suppliers said, “We conducted detailed study which drove us to a conclusion
that if someone thought of arranging a birthday party at his home he would not
get all birthday products under one roof in India, which gave birth to idea of
Party Kingdom. Our brainchild changed the scenario of birthday parties in India
and the whole credit goes to my wife. We
approached Walt Disney and we own 90 percent of party characters which can be
easily used in all our products. In next month Party Kingdom would open its two
hundred outlet.”
The Summit was ended with a panel discussion on ‘Retail
trends & opportunities’ by Mr. Vishal Sinha- Business head- Sanjeev Kapoor
Brand, Mr. Raymond Raphael- Deputy Category Head Hypercity, Mr. Hitesh Bhatt,
Director- MarComm Retailer’s Association of India. The presence of Tubbby cartoon character of
Adlabs Entertainment Ltd., Motu Patlu & Dora of Viacom 18 consumer products
illuminated the show. Eminent speakers from well known brands like Mr. Sanjay
Vakharia- Director & CEO Spykar Lifestyle, Mr. Safir Anand
who’s regarded as one of India's top intellectual property attorneys.
About Licensing
Corner: Licensing Corner was established on 3rd August 2017 under
the flagship company of Rooh Entertainment. It caters to the needs of all
licensing requirements of the industry. It has been providing brand licensing,
brand extension and merchandising solutions& latest news updates along with
case studies in India. http://www.licensingcorner.com
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