CaratLane unfurls Butterfly
CaratLane unfurls
Butterfly:
A vibrant collection to
celebrate the spirit of women
by Shrutee K/DNS
A butterfly isn’t born
with its beautiful wings; it works towards becoming its glowing and graceful
self. It goes through a journey of radical transformation, one that organically
mirrors a woman’s change into her authentic self. By drawing inspiration from
this thought, CaratLane, India's leading omnichannel jeweller, unfurled
Butterfly, a collection that celebrate the spirit of women.
“The butterfly is a
striking symbol of beauty, change and hope and thus best personifies the woman
of today. The butterflies in this collection come in shades of blue, orange and
green to represent three unique identities.
We made them in three colours to
ensure that any woman who buys it can relate herself with the collection.”,
said Aakrosh Sharma, SVP, Merchandising & Fulfillment, CaratLane.
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