LORDS HOTELS & RESORTS ANNOUNCES LAUNCH OF NEW PROPERTY IN BANGALORE

by Shrutee K/DNS

Mumbai: India’s premium mid-market hospitality chain, Lords Hotels & Resorts has announced the launch of its 27^th hotel property in Bangalore. Located on Mysuru Road, the fifty-three room property is branded under Lords Eco Inn and is Lords Hotels & Resorts’ second property in the metropolis. The hotel is scheduled to commence operations shortly and will offer luxurious accommodations and full-service at friendly prices for tourists round the year. The launch of this property brings the fastest growing hotel chain’s target of expanding to 40 properties by 2020, one step closer. The hotel chain has announced its ambition to increase presence in the Southern states of India and has hinted at upcoming projects in Kerala, Tamil Nadu and Andhra Pradesh besides Karnataka.

Located in the city centre, the property has been tastefully designed and developed to cater to the large section of business travellers as well as for the leisure tourists visiting Bangalore.

“Lords Eco Inn Mysuru Road will be our second hotel in Bangalore and the third in the Southern region. Over the years we have steadily broadened our product portfolio in terms of the segments in which the properties operate and also through the destinations at which they are present. Today we cover a gamut of hospitality products and services. We are pleased to announce the launch of Lords Eco Inn Mysuru Road and are positive that tourists will appreciate the availability of budget friendly accommodations in one of India’s busiest cities,” says Mr P R Bansal, Managing Director, Lords Hotels & Resorts. Lords Eco Inn Mysuru Road, formerly Metro View Inn, is located at a distance of just 500 meters from the Mysuru Road metro station and is 5km away from the City railway station.

“This is an exciting opportunity for us and we are confident about the kinds of value add which Lords Hotels & Resorts can bring in. Lords Eco Inn Mysuru Road is only the beginning and we look forward to taking this partnership ahead with a few of our other hotels too,” says Mr T A Nagaraj, Partner of the owning company.

“We are pleased to be associated with one of the most reputed hospitality players in Karnataka and hope to synergize our strengths to partner in future projects in the region. Lords Hotels & Resorts is aiming at increasing its presence across all the Southern States in the country and the launch of this hotel is a step in that direction,” says Vikas Suri, Senior Associate Vice-President, Lords Hotels & Resorts.

“Our aspiration is to offer a memorable experience to our guests. Lords Eco Inn Mysuru Road is a mid-market segment hotel that will offer guests value for money with economical tariffs, and services and amenities that meet their expectations. We have maintained consistency in the quality of services and stays across all our hotel properties irrespective of which region it operates in. This has helped us build credibility and gain loyalty from our patrons. With this second hotel property we intend to entrench our brand further in the region and use its success as a springboard to establish our other brands here,” says Mr Rishi Puri, Vice-President, Lords Hotels and Resorts.

Promoted as true value Hotels, Inns and Resorts, Lords Hotels & Resorts offers luxurious accommodations and full-service at friendly prices for the discerning business and leisure traveller and are branded as Lords Plaza, Lords Inn, Lords Eco Inn and Lords Resorts.

“We are aiming at establishing 40 hotel properties by the year 2020 and believe that we are on the right track to accomplish this target. We have a reasonable presence in the Western and Northern parts of India and want to even the spread by expanding in the South and East as well. With this in mind we are now concentrating on increasing our presence in the Southern regions and have identified potential projects in each of the South Indian States. We are also renewing our marketing strategies to remain in sync with the changing traveller habits and we wish to make Lords Hotels & Resorts the most recognized and trusted hospitality chain in the world,” concludes Mr Bansal.

About Lords Hotels & Resorts: Lords Hotels & Resorts is one of India’s fastest growing hospitality chain in the mid-market segment. Since the company’s inception in 2007, it has grown to be a chain of twenty-seven hotels and resorts in India and Nepal. A chain of distinguished and independently owned star Hotels, Inns and Resorts, Lords is promoted as true value properties offering luxurious accommodations and full services at friendly prices. www.lordshotels.com