Global Vipassana Foundation ropes in Jefferies & Bain as their communication partner
by Shrutee K/DNS
Mumbai, 09 October
2019: Global Vipassana Foundation, a non- commercial organization that imparts
the knowledge of Vipassana technique of meditation has partnered with Jefferies
& Bain, a communication outreach company based in Mumbai. The mandate will empower Jefferies & Bain to manage the communication
and strategic PR for the organization.
The Global
Vipassana Foundation which teaches the Vipassana technique was rediscovered by
Gautama, the Buddha. Vipassana was brought back to India after a gap of nearly
2000 years by Shri S. N. Goenka. Vipassana is a meditation technique taught by Lord Buddha which
helps in purifying the mind and attain Nirvana (Nibbana). Vipassana works on
the principle that every human being shares the same problem and when the
malady is universal, the remedy has to be universal.
Speaking about the association, Mr. Nayan Shah, Chairman, Global
Vipassana Foundation said,” We believe working with Jefferies & Bain will enable us to bring
forward the right information about the teachings of Lord Buddha as well as
educate people about Vipassana, and its attributes.”
Ms.
Archana Surve, Senior Partner, Jefferies & Bain said, “We are humbled to
partner with the Global Vipassana Foundation. Our
objective is to communicate to the world the teachings of Lord Buddha and
Dhamma”.
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