DocsApp Joins hands with Seniority for Breast Cancer Awareness campaign ‘Positively Pink’

by Shrutee K/DNS

National: DocsApp and Seniority have joined hands to work cohesively for a Breast Cancer Awareness campaign ‘Positively Pink’ throughout the month of October. Breast Cancer is not an uncommon condition; however, several people still do not know the intricacies of it and fail to take prompt action leading to delay in getting appropriate treatment and care.

According to the Union Health Ministry, breast cancer ranks as the number one cancer among Indian females with rates as high as 25.8 per 100,000 women and mortality of 12.7 per 100,000 women. As per estimates, approximately 17,97,900 women in India may have breast cancer by 2020. The main factor leading to a low survival rate is lack of awareness and in order to improve breast cancer outcomes, early detection is critical.

The online doctor consultation platform along with Seniority, India’s largest shopping destination for senior citizens, will aim to alleviate this issue by addressing concerns and spreading awareness on the lesser-known facts of Breast Cancer, especially for older adults.

Mr. Satish Kannan, Co-Founder & CEO, DocsApp, “Senior women in our country are more often than not, denied the care and comfort they need. DocsApp & Seniority have joined hands to reach out and provide them, the best in quality healthcare. Through our Breast Cancer Awareness initiative, we want to impart essential information to promote early detection, and timely medical intervention”.

Ayush Agrawal and Tapan Mishra, Co-founders, Seniority, said, “Breast cancer risk increases as women grow older, and it becomes more difficult to diagnose the problem and cure it completely. This October, we are glad to join hands with DocsApp to create awareness about this deadly disease that is a major cause of mortality among older women. This association will help our audience in the early detection of cancer and preventive measures for treatment.”

Individuals can log on to WhatsApp and raise their concerns through a live chat where a specialist doctor from DocsApp will provide the right information. Furthermore, those who are unable to speak to the doctors can later access the DocsApp or log on to Seniority website ( to get their queries answered appropriately. 

About DocsApp:DocsApp is a 24x7 online doctor consultation platform that connects patients to specialist doctors through chat, call and video. The mobile and web-based platform offers doctor consultations on the go. Established by ex IITians, Satish Kannan and Enbasekar Dinadayalane, DocsApp leverages technology to provide quality healthcare to millions of Indians without any geographical constraints. It is headquartered in Bangalore.  Since its inception in 2015, the app has acquired a user base of 10 million+ Indians and provides 2,00,000+ consultations per month across the country. DocsApp connects patients to specialist doctors across 20 departments such as Dermatology, Weight management, Sexology and more. The App facilitates 5000+ experienced MD doctors who provide consultation to patients via chat, video or voice call. DocsApp even allows patients to order medicines and book lab tests. The Company has raised $10.1 million till now from Bessemer Venture Partners, Rebright Partners, TechMatrix Corporation, DeNA networks and Facebook’s angel investors, InnoVen Capital, Anand Rajaraman and Venky Harinarayan.  DocsApp has been ranked as the #1 doctor consultation app in India, in the medical category on Google Play Store consistently for more than 2 years. The brand received the ‘App of the Year 2017’ in the medical category by Amazon in association with Facebook. It also received the “Industry Achievement Award 2019” by Hurun Report. DocsApp has been a part of the Make in India Summit and the Telemedicine Society of India.

About Seniority: Seniority, an RPG Group Company, is India’s largest shopping destination for senior citizens. With a thoughtfully curated product portfolio of over 10,000 products ranging from medical and wellness to leisure and lifestyle, the company provides a seamless experience through its website and retail stores in Pune, Coimbatore, Bhiwadi and Chennai, focusing on making everyday life easier for seniors. Seniority has also introduced WhatsApp shopping, which enables assisted shopping for senior citizens, a first-of-its-kind feature in the e-commerce space.

Seniority holds the Limca Book of Records for conducting the largest hatha yoga session with over 400 people in Pune. It has been awarded the ’Micro/Small Online Business of the Year’ at the Entrepreneur India Awards 2019 and the ‘Specialty e-Retailer of the Year’ at the India Retail & e-Retail Congress 2019.

As of September 2019, Seniority has over 4 lakh customers, spread across 20,000 pin codes in India. It has an active user base of over 1.2 million visitors on the website and continues to engage in community building initiatives throughout the country. With the brand ethos as ‘Live Evergreen’, Seniority aims to resonate with the senior citizens of today who are independent and empowered in their own right. For more details please visit:


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