Haier India salutes the ‘Silent Performers’ of India with its latest TV commercial
Haier’s new TVC highlights the achievements of India’s leading sportswomen
Titled as ‘Silent Performers’, the new TVC focuses on Haier’s latest Direct Motion motor Washing Machine range, reiterating Haier’s commitment towards introducing innovative home appliances in India
by Shrutee K/DNS
The TVC, conceptualized and created in collaboration with Famous Innovations will premiere on 18th October 2019 across all leading TV channels across genres like general entertainment, movies, news, etc. For a wider reach, the TVC will be aired on regional channels in languages like Punjabi, Bengali, Marathi, Tamil, Telugu, Malayalam Kannada, Oriya and Hindi. Along with extensive outreach through television, the brand would also be promoting the ‘Silent Performer’ campaign through print and digital mediums across India.
Storyboard: The new TVC is a reflection of how the brand mirrors its values and convictions with the renowned sportswomen of India. The TVC showcases an endearing relationship between sports stars - Dipa Karmakar, Hima Das, Simranjit Kaur and Haier’s philosophy of performing silently while becoming an inspiration for many without any immediate recognition, applause or attention. The story unfolds with the athletes devoid of media and people’s attention despite their impeccable achievements but, remain strongly focused on the pursuit of their goals and passions. The film shines the spotlight on the laurels and pride they have brought for India on the international platform as ‘Silent Performers’ through their commitment and hard work while creatively amalgamating with Haier’s inclination towards delivering to their promises since its inception in India. The brand’s philosophy of ‘Inspired Living’ coincides with the riveting stories of these sportspersons who have inspired many.
Highlighting the features of the new Haier Washing Machine, the commercial highlights its super silent and other innovative functions that makes it a one-of-its-kind in the competitive home appliances industry.
When it comes to campaigns, Haier has always displayed originality and innovation in its overall conceptualization and communication. Following the core brand philosophy of ‘Inspired Living’, Haier derives inspiration from listening to the consumer needs to create solutions that complement their evolving lifestyles.