Wrangler® Launches First-Ever Indigood™ Collection
by Shrutee K/DNS
Wrangler® which is a part of Kontoor Brands, Inc. introduces the first denim apparel dyed with foam, an innovative technique that uses 100 percent less water than conventionally-dyed denim*. The global product launch of foam-dyed denim follows Wrangler’s promise to discover and implement throughout its supply chain the most sustainable ways for dyeing denim.
The introduction of Indigood™ foam-dyed denim represents Brand’s continued commitment to using our global scale to advance the denim industry while maintaining the authenticity, quality and style that consumers expect from Wrangler.
Indigood™ Foam-Dye entirely replaces the traditional water drums and chemical baths of traditional indigo dyeing, reducing by 100 percent the amount of water* required to turn denim that beloved shade of indigo blue. The new dyeing process also reduces energy use and waste by more than 60 percent compared to the traditional denim dyeing process. The Indigood™ products will be featured in the ICONS Collection, giving consumers access to Wrangler’s most iconic products with the highest level of sustainability available on the denim market today. In addition, with absolutely no compromise to quality, the Indigood™ products include recycled cotton, laser and ozone finishing. The collection includes both male and female jeans, shirts and jackets in dark and light shades.
The launch of Indigood™ demonstrates Wrangler’s continued commitment to sustainability, reflected in the brand’s global sustainability goals, which include:
Conserving 5.5 billion liters of water at owned and operated facilities by 2020;
Using 100% preferred chemistry throughout our supply chain by 2020;
Powering all owned and operated facilities with 100% renewable electricity by 2025; and,
Sourcing 100% sustainable cotton by 2025.
The ICONS Collection featuring Indigood™ is now available in select stores. Find the store near you on (Store link). Follow the brad on Facebook, Twitter and Instagram @wranglerdenims.
*Small amounts of water are used to clean machinery and mix solutions, 99.99% of waste water is eliminated.
About Wrangler: The heritage of Wrangler goes back 70 years, when the brand was launched in the U.S.A. Wrangler was the first modern five-pocket jeans to be test-fitted and endorsed by real-life cowboys. Since then, Wrangler continues to inspire freedom, independence and adventure in its wearers. In India, the brand has evolved to meet the needs of the ‘urban cowboy’ with a range of fashion apparel that is contemporary and fashionable yet rugged.
Wrangler has found a loyal consumer base in the Indian youth that swear by this unique fashion brand. This stylish denim brand is available at exclusive Wrangler stores, major department stores, leading apparel stores and popular e-commerce websites.