Xiaomi India to plant over 1.8 lakh trees in partnership with Sadhguru’s initiative Cauvery Calling
by Shrutee K/DNS
Bengaluru, INDIA, 14 October 2019 – Xiaomi, India’s number one smartphone and smart TV brand announced that it will plant over 1.8 lakh trees to save river Cauvery. This is in partnership with the Cauvery Calling initiative by Sadhguru, Founder, Isha Foundation.
Xiaomi has donated INR 76.5 Lakhs to Cauvery Calling to join hands with the initiative to save the river which supports lives of 84 million people. With 1.8 lakh trees, Xiaomi will plant 100 trees for each day of its five year existence in India from Q3 2014 to Q3 2019. This is an extension to the brand’s philosophy of always giving back to the country and its people, which have been extremely supportive of the brand’s growth in the market.
In the last year, the suffering of farmers and their suicides in Tamil Nadu and Karnataka in the Cauvery basin has significantly increased. Cauvery has depleted over 40% in the last 70 years and 87% of the basin’s original tree cover has been lost. Not just that, during the summer, Cauvery is unable to reach the ocean and over 70% of Cauvery basin’s soil suffers erosion.*
Appreciating the support of Xiaomi and its Global VP Manu Jain, Sadhguru, Founder, Isha Foundation said, “Cauvery has been the source of wellbeing, prosperity & the very source of life for these lands. A forest-fed perennial river is fast becoming a seasonal stream as 87% of tree cover has been lost in 50 years. A land with rich soil and abundant water is the best gift we can offer to future generations. We appreciate the support and generous contribution to Cauvery Calling from Xiaomi. May their generation contribution and support to Cauvery Calling inspire many a youth to come forward and become part of this movement.”
He further shared, “Cauvery Calling is an economic plan for the farmers and an ecological plan for the nation which will revitalize soil, water and agriculture in Cauvery basin and transform the lives of 84 million people. Cauvery Calling is not any one organisation's or individual's work; it's a generational work. If we successfully implement this, then it will be a game-changer for India and the whole tropical world.”
Sharing his thoughts on the initiative, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India said, “Xiaomi is a brand built on our consumers love and support. Hence, we have always stood by the country whenever our people needed us. Sadhguru is leading this beautiful initiative of saving the land with rich soil and helping make a better future for tomorrow. We at Xiaomi resonate with the same, and hence have planted 1.8 lakh trees ~ 100 trees for each day of our five year chapter in India to build a better tomorrow. We also request our entire Mi Fan community to come forward and participate in the cause.”
Xiaomi and Cauvery Calling urge everyone to support the cause by donating trees here: https://www.ishaoutreach.org/en/cauvery-calling
About Xiaomi Corporation: Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.
Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them. In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.
Xiaomi India is the number 1 smartphone player since Q3 2017 IDC Quarterly Mobile Phone Tracker report. Xiaomi India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker.
About Cauvery Calling : Cauvery Calling is a first of its kind campaign, setting the standard for how India’s rivers – the country’s lifelines – can be revitalized. It will initiate the revitalization of the Cauvery river by supporting farmers to plant 242 crore trees in the river basin. This will increase water retention in the basin, while enhancing farmers’ income by 300 to 800% in 5-7 years and transforming the lives of 84 million people. Visit: CauveryCalling.org or call 80009 80009. #CauveryCalling. Cauvery Calling is a first of its kind campaign, setting the standard for how India’s rivers – the country’s lifelines – can be revitalized. It will initiate the revitalization of the Cauvery river by supporting farmers to plant 242 crore trees in the river basin. This will increase water retention in the basin, while improving the income of farmers by 300% to 800% in 5-7 years and transforming the lives of 84 million people. Visit: CauveryCalling.org or call 80009 80009. Contribute to Cauvery Calling. #CauveryCalling.