Omnichannel start-up eJOHRI Announces Jewel Utsav- India’s Biggest Jewellery Shopping Festival

by Shrutee K/DNS

Mumbai; 17th October 2019: Mumbai-based omnichannel start-up eJOHRI announced the launch of a 3 month-long ‘Jewel Utsav’- India’s Biggest Online Jewellery Shopping Festival. eJOHRI is an omnichannel marketplace that brings together jewellery retailers from over 90 cities in India on a common platform and provides customers to buy from a variety of designs options from jewellers across India. The company offers free shipping with COD option, easy return policies and delivery of products to locations outside India as well. The key highlight of Jewel Utsav is that customers get an option to choose products online and schedule an appointment to visit the store for a trial. Currently, eJOHRI has over 100 jewellers with 200 plus stores from 90 cities on its platform selling BIS hallmark and certified jewellery.

Every jeweller in India has a specialized craftsmanship to create the most unique designs but the market lacked a platform which brought all the jewellers together to showcase their products globally. With eJOHRI, customers can access a variety of designs and options from any jeweller in the country at the lowest rates. Range of jewellery offered on eJOHRI includes gold, diamonds, gemstones, polka, platinum, solitaire, kundan etc in the form of rings, earrings, pendants, necklaces, sets, nose pins, bangles, bracelets, chains with over 17,000 products available. “We empower jewellers to reach out to a wider customer base and showcase their products to a global audience. With the launch of Jewel Utsav, we aim to make this festive season a special occasion as purchasing jewellery during festivals is considered auspicious and a step towards prosperity. Jewellery is a high-value product and to ensure that the products delivered to our customers are authentic, our teams vet each and every jeweller partner on eJOHRI”, says Mr. Shailen Mehta, Founder of eJOHRI.

Users can choose from a variety of designs from some of the most popular jewellery makers in the country like PNG Jewellers, Ranka Jewellers, Waman Hari Pethe, Adgaonkar Saraf, Ghanasingh Mahesh and IBJA Gold to name a few. The price range on eJOHRI starts from as low as INR 300 up to INR 20, 00,000. eJOHRI is aggressively onboarding more and more jewellers from across the country and plans to substantially increase its range of offering in the next 3 years. The sale is now live on and eJOHRI app available to download on Android. 


  1. kundan Jewellery may be made from a wide range of materials now available in fashion kida website if you want any jewellery product so you can visit site and all types of product availale like similar materials such as amber and coral, precious metals, beads, and shells have been widely used, and enamel has often been important. In most cultures jewellery can be understood as a status symbol, for its material properties, its patterns, or for meaningful symbols. Jewellery has been made to adorn nearly every body part, from hairpins to toe rings, and even genital jewellery jhumka


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