AIA, leading Asian life Insurance and the Joint Venture Partner in Tata AIA Life

 Tata AIA Life celebrates the milestone with a special walkathon in Mumbai

Donates Rs. 2,000 for each participant joining the walk for Clean Cooking Programme that builds enabling ecosystem for rural India

Mumbai, January 30, 2019: As a part of AIA Centennial celebrations, Tata AIA Life (Tata AIA Life) Insurance Company Limited, celebrated the milestone with a special walkathon in Mumbai at Bandra-Kurla Complex on Sunday, January 27, 2019.

Tata AIA Life, one of the fastest growing life insurance companies, celebrated AIA’s centennial milestone by contributing INR 2,000 per walkathon participant amounting to INR 10 Lakh to Clean Cook Stoves, a Tata Trust Initiative that provides smokeless stoves to rural women. The objective is to protect mothers’ health and safeguard the family’s happiness. Hong Kong based AIA holds 49% stake in the joint venture with Tata Group.

Speaking on the occasion, Mr Rishi Srivastava, MD & CEO, Tata AIA Life said, Tata AIA inherits its legacy from two formidable groups, the 150 years old Tata Sons and Asia’s leading Life Insurance Company, AIA Group. As AIA Group turns 100 this year, it is a proud moment for us. As part of Tata philosophy and AIA values, every celebration is complete only when we give back to society. Taking forward the centennial celebrations, we are contributing to the Clean Cook Stoves initiative by Tata Trust, that will enable rural women to take care of their own health along with their families’ health”. “As one of the fastest growing Private Life Insurance companies, we stand committed to the purpose of ‘Serving the nation by ensuring that every Indian family is ensured and protected’, and enable them to lead healthier and happier lives”, added Mr. Rishi Srivastava

The celebration included handover of the centennial baton which is a core component of the AIA Centennial journey events across all the 18 countries in the Asia Pacific region where AIA operates. It represents a physical symbol that will connect all the journeys together as a constant and consistent element of the AIA Centennial celebrations with participation of the employees, Agents, partners and associates of AIA.

The Centennial Baton features the first ever Policy No. 0001 and carries the centennial branding. The Centennial Baton has a display at the top which shows steps, distance and battery life. The baton will now travel to the other 15 countries across the world. It has reached India from Cambodia and was handed over to the next country – Sri Lanka. The Centennial celebrations in other countries include events like 100-hour cave expedition, 100 km hike, relay runs across countries and healthy living expos, rock concerts & music festivals.  All the activities will raise funds for supporting local community causes.