Groove to the Beats of VYRL Originals
Mumbai 29th January 2019: VYRL Originals is all set to make you groove to its beats and feel the instant connection with its new single “Feel the Vibe”. It features the duo-sensation, Yash Narvekar and Akasa, who bring out a complete party vibe that hooks you instantly. With UNIVERSAL MUSIC INDIA’s very own YASH NARVEKAR’s composition and lyrics, joined by SONY MUSIC INDIA’s multi-talented singer and performer, AKASA, the track is a true blend of fun and sentiments, creating that instant connect with someone you see for the very first time.
Having created a space for himself in music as a Singer-Song writer, Yash Narvekar has gained immense recognition in the Indian Music Industry. Besides Akasa has had a successful run in Bollywood and the live wire stage performances arena, making her voice ideal for the track.
The video is a complete party number with vibrancy and liveliness bringing out the true feel of the millennials and their flirtatious moods. While the story interestingly moves around a young boy who sees a girl and feels the instant connect, it shows the flirtatious side that does not allow him to get his eyes off her until they finally connect and groove. The visuals, the dance steps and the on- screen elements give a sense of living in the moment and enjoying life to the fullest. The video captures the essence of today’s Millennial’s instant need to connect and fulfilment of their desires. Speaking on the release, Yash Narvekar shares, “I'm super excited with the release of my latest new single with VYRL Originals. The idea of the song was to create something more urban and contemporary for Millennials. It's an all out party track and I am glad to have collaborated with Akasa, who is an extremely talented artist and her voice completely fits the vibe. It was great working with amazing musicians like Zeek and Amaal Mallik on this single”.
Adding to the same, Akasa says, Feel the Vibe is all about Instant Connections. The track has a dance vibe and a flirtatious feel to it. Yash is an extremely talented artist & the lyrics are almost like a conversation. I am really excited to be a part of this song!”.
Talking about the track Vinit Thakkar, Senior Vice President, Universal Music Group, India and South Asia & EMI Records India said, “Yash and Akasa have done some incredible work in the last 12 months. Both of them are such talented singer-songwriters and I am very excited that VYRL Originals is the platform presenting this collaboration”.
Kindly find the video link: https://www.youtube.com/watch?v=lBY5-3CcM9g
VYRL Originals – An EMI Records India property
VYRL Originals is EMI Music India’s latest music property created to promote independent non-film music. This unique property is led by noted film director Mohit Suri - known for his excellent taste in music. Mohit is curating every aspect of each track that is being produced. Right from the composers, lyricists to the singers, each of them have been carefully worked on and handpicked by the director himself. The sound will be in line with contemporary Bollywood music with great production values, albeit without the canvass of a film. The tracks under VYRL Originals will be launched simultaneously across every streaming service – in India as well as Globally - and will sit amongst today’s popular Bollywood songs giving the music lover a seamless listening experience.