Jacqueline Fernandez Launches “Skechers D’Lites”
by Shrutee K/DNS
Mumbai, 15th January 2019: Skechers, An American
performance and lifestyle footwear brand announces a new range of sneakers
“Skechers D’Lites” in India. The announcement was made in the presence of
Bollywood celebrity and fashionista Jacqueline Fernandez, who sets the
temperature rising with her stylish looks, sizzling aura and her performances
on the silver screen. Jacqueline’s arrival at the store was striking, as she
came out of a life size shoe box, followed by a flash mob performance. The launch of the D’Lites range
showcases a wide range of chunky, colourful sneaker options with the brand logo
in the midsole which is unseen before and adds a signature element to the
shoes. Skechers D’Lites will reiterate the 90s trend of chunky sneaker design.
Speaking about the D’lites launch,
Mr. Rahul Vira, CEO, Skechers, South
Asia Pvt. Ltd. said “With the launch of Skechers D’lites we are making sure
that the 90’s trends are never getting old but only moving back into style. The
shoe range includes designs from the late 90s era style, inspired by a new wave
of colourful, chunky, footwear options. With the entry of this segment in the
Indian market, Skechers D’lites have rightfully made a place for itself in
conversations about chunky sneakers. Skechers has always been
synonymous with style and comfort wear and this range has now taken style
several notches higher. Making this announcement in the presence of Jacqueline
Fernandez makes it even more special.”
Commenting
on the D’Lites range, Bollywood star
Jacqueline said, “I have always loved the late 90s era when it comes to
fashion, specially the dad hats, jeans and the chunky sneakers have always been
my favourite. I am extremely delighted to be a part of launch of the D’Lites
range. Being in the showbiz, I love being up-to-date and my interest lies in
casual, trendy and comfortable style of footwear they offer, making Skechers my
go-to brand for my #OOTD making it more stylish, and enjoyable.” As a brand, Skechers stands for a
combination of innovation, style and technology and gives people the comfort
& the chance to stay on par with all the current trends. Apart from
offering ideal footwear for all facets of life, Skechers has launched a wide
range of apparels & Accessories.
About Skechers: Skechers India, designs, develops
and markets a diverse range of performance and lifestyle footwear for men,
women and children and now stretching head to toe with their latest addition of
apparels and accessories. Skechers Performance is available in India and over
160 countries and territories worldwide via department and specialty stores
with more than 2,305 Skechers Company-owned and third-party-owned retail
stores, and the Company’s e-commerce websites. The Company manages its
international business through a network of global distributors, joint venture
partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada,
Japan, throughout Europe and Latin America.
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