Shemaroo Entertainment Launches its New Brand Campaign “Success ka Formula”

-
by Shrutee K/DNS
Mumbai, 10th January 2018: Shemaroo Entertainment Limited, the leading Indian content provider and one of the pioneers of content ownership, aggregation and distribution launches its new brand campaign “Success ka Formula”. The latest campaign, “Success ka Formula” showcases content ranging from Bollywood, Devotion and Gujarati. It is an interesting take which stands on the company’s pillars of content, loved by millions and the platforms accessed by millions of viewers, as Shemaroo’s strength.
Looking at the consumer segmentation, Shemaroo has evaluated different channels to reach out to a larger consumer base. The campaign, “Success ka Formula” will be extensively promoted across OOH, social media channels and digital mediums.
Shemaroo Entertainment has successfully delivered content for over 55 years. The Indian audience is engrained with Bollywood content, and consumers have now started accepting different genres. To tap on these consumers, Shemaroo has its content spread across different genres. The company has a huge bank of devotion content and has something special for every Indian. Services such as live streaming from shrines, devotional songs, discourses, documentaries are available on Shemaroo’s and partner platforms. For the Gujarati audience, Shemaroo has a wide array of Gujarati films, latest shows and plays, keeping every Gujarati fan in a happy space. With over 1900 Bollywood titles in the content library and over one billion views on Shemaroo’s Bollywood YouTube channels, Shemaroo has ensured that the Indian consumer is entertained 24*7.


Comments

Post a Comment

Popular posts from this blog

सभी माओं को सुष्मिता सेन का संदेश: अब 'हाँ' अधिक बार कहिये

-
Image
इसमें कोई संदेह नहीं है कि सुष्मिता सेन ने अपनी दो सुंदर बेटियों , रेने और अलीसा को एक आदर्श मां बनकर बढ़ा किया है। वह उन्हें मजबूत और स्वतंत्र रूप में बढ़ा कर रही है जोह उनका ही प्रतिबिंब है। अपने दो दत्तक बच्चों के लिए सुंदर अभिनेता और मां सोशल मीडिया पर काफी सक्रिय हैं और हाल ही में बच्चों को   ' न ' कहने के मनोवैज्ञानिक प्रभावों पर अपने प्रशंसकों और माओं को एक संदेश देकर खुद का एक वीडियो पोस्ट किया है। इस वीडियो में , सुष्मिता इस बात की चर्चा करती है कि मातृत्व कैसे लोगों को बदलता है और कैसे उन्होने भी खुद को बदलते हुए एक माँ के रूप में अनुभव किया है। आगे बताते हुए , कि कभी - कभी माँ   अपने बच्चों के लिए अधिक सतर्क हो जाती हैं , तब भी जब यह वास्तव में आवश्यक नहीं है। इस बात से तालुक रखते हुए कि सुष्मिता ने भी अपने बच्चों के साथ ऐसा किया है ... सर्दियों में बहार खेलने से लेकर , तैराकी करने तक सुष्मिता काफी सतर्क रही
Read more

World’s 1st Tech-Enabled Courier Papers N Parcels Launched by 13-year-old Tilak Mehta

-
Image
by Shrutee K/DNS MUMBAI, July 18, 2018 :   Papers N Parcels, the brainchild of 13-year-old Tilak Mehta, is creating digital disruption in courier servicing. Bringing together the power of technology with the world’s most efficient network of Mumbai d abbawalas , it was launched after a successful beta testing phase.  Papers N Parcels, the app-based courier service, has tied up with the Mumbai Dabbawalas to leverage the award-winning network of over 5000 dabbawalas  for door-to-door delivery and pick-up of packages within Mumbai City limits. Every dabbawalla who doubles up as a courier boy, carries an Android phone loaded with the Papers N Parcels app to take orders for pick-up or delivery. To use this service, people need to download the app and schedule their time. Speaking on the launch, Tilak Mehta, Founder, Papers N Parcels, said: “I always marveled at the swiftness and the efficiency of the dabbawalas food delivery network. I thought if this system could be replicated
Read more

Mayor praises the footballing talent of Mumbai as he announces young stars will travel to London

-
Image
  by Shrutee K/DNS Mumbai, 03 December 2017 : Four budding young footballers from Mumbai are set to head to London to train with Queens Park Rangers. The Mayor of London, Sadiq Khan, announced the names of the successful youngsters on the first day of his trade mission to India. Sadiq was attending the ninth annual finals day of the Mumbai Soccer Challenge and watched a challenge match to win the inaugural Mayor of London Cup. He confirmed that, for the first time in the scheme’s nine-year history, two girls as well as two boys will be heading to London. The Mayor was joined at the finals day by Bollywood screen legend and the co-owner of Mumbai City football club, Ranbir Kapoor, as well as the Chairman of Queens Park Rangers, Tony Fernandes. The Mayor of London, Sadiq Khan, said: “This initiative is another example of the close links between India and London. It has been fantastic to see the passion and skill of these young footballers, and to be able to annou
Read more