Chef Kunal, Shipra and Saransh along with Saffola Masala Oats urge India to #BreakupwithJunk
Chinese & Italian Saffola Masala Oats Food Trucks lead the way into healthier snacking
by Shrutee K/DNS
Gurgaon: India is the third country after U.S. and China in terms of the sheer population of over-weight people*. Needless to say our junk food choices and sedentary lifestyles are to be blamed for this. So, it’s time we #BreakUpWithJunk and move on to healthier snacking habits. Good news for them who make long faces at healthier foods (as they cannot be tasty is the popular myth) Saffola Masala Oats has come up with delicious oats based recipes that you can enjoy guilt-free and #CraveNoMore for taste. Since Chinese and Italian are the flavors we crave for the most during snacks, Saffola Masala Oats has gone ahead and launched the new Chinese & Italian flavors.
We have seen many battles on fields, looking at its historical references and epics, but battle of flavors? Doesn’t it sound unheard of? Not any more, thanks to New Saffola Masala Oats Chef’s Choice, Chinese and Italian Variants. The launch was marked by a historic battle between two sets of talented celebrity chefs and top food bloggers of the country. Two teams got together to settle the everlasting debate on whether it is Chinese or Italian in one of the first of its kind food truck challenge in India. 6 bloggers, 2 teams and 3 celebrity chefs - Ambience Mall Gurgaon experienced India’s fiercest culinary battle on Saturday; a battle between flavors, a battle against junk food and unhealthy snacking!
While it all began with the launch of Chef’s Choice range witnessing top bloggers flying in from across the nation, six winners qualified for the final and last leg of this culinary extravaganza- the Food Truck Challenge organized today. Fought between Chef Saransh leading the Chinese Food Truck and Chef Shipra mentoring her Italian food brigade, both the teams presented some unthinkable chatpata snack dishes loaded with the goodness of oats. Saransh prepared ‘Chinese Ghotala’ which was devoured by Chinese food lovers. On the other hand ‘A Nutty Affair’, Shipra’s special became a super hit among Italian food enthusiasts. At first the people could not believe it had been made out of Saffola Masala Oats. ‘If oats could be this tasty, I don’t mind switching my snacking habits’, said an ecstatic member from the audience.
“I would like to thank Saffola Masala Oats for giving me this exciting opportunity of running my own Food Truck. It was great churning out some interesting guilt-free Chinese dishes. Gone are the days when healthy was not considered tasty. I am all charged up to say no to junk food with Saffola Masala Oats, and I am sure we have inspired many more today to adopt healthier eating habits,” said Chef Saransh Goila, who was leading the Chinese food truck comprising of Adarsh Munjal from the Big Bhookad, Saloni Malkani from FBAI and Priya Sharma from Mumas Food Diary.
Chef Shipra Khanna was leading the Italian food truck which comprised of Kumar Jhuremalani from Pet Pujaris, Sayantani Mahapatra, of A Homemaker's Diary and Shivangi from Shivangi Reviews. She looked overwhelmed by response to her Food Truck and commented “I loved the concept and the fact that so many people came to try our delicious snacks made out of Italian flavored Saffola Masala Oats. It shows that people are moving away from unhealthy fast food to healthier alternatives. The consciousness is there, it’s just that it needs to be practiced more often. With Saffola Masala Oats, it’s quite easy to stick to your favorite taste without compromising on your health needs.”
Chef Kunal Kapoor acted as the perfect mentor and judged the teams, declaring Team Chinese as the winner. The Chinese Hearty Dragons made some exotic dishes to fill the Ambience mall periphery with interesting aroma which attracted many consumers. Needless to say, they loved the dishes and were craving for more.
Talking about the initiative, he said, ‘It’s important that we integrate healthier snacking habits in our lifestyle at an early stage. With the growing instances of lifestyle disorders, #BreakUpWithJunk is the need of the hour. Today, we showed everyone that one can satisfy cravings for their favorite flavors through Saffola Masala Oats without having the guilt of eating heavy snacks. I am sure with our food trucks we’d be able to spread out this message far and wide.”
The three winners of this grand event will feature in the ‘Crave No More’ segment presented by Saffola Masala Oats show aired on Living Foodz. The war against unhealthy fast food turned out to be really exciting, inspiring a number of people to #BreakUpWithJunk!
OVOT – One Vision One Team, a new concept by Mr. Nipun Singhal (MD & CEO,
OVOT), and has emerged in the Consumer Electronics and Appliances Industry as a
new force, now presents Next Generation Quality, Technology and Services (QST)
to consumers under the “AMSTRAD” brand. OVOT unveiled a new
series of Inverter AC’s - AMSTRAD - that will cool even at 60 degrees ambient
temperature and can function even with voltage between 130- 270 V making this a
stabilizer free AC. This series is also WiFi enabled and can connect to a
Mobile Phone/Google Home/ Alexa, work on Voice Command & through App. AMSTRAD
Next Generation technology are equipped with new age compressors, motors and
sleek designs ensure ‘Silent’ ‘Reliable’ ‘Heavy Duty Cooling’ through a variety
of challenging climatic conditions, with less electricity consumption. OVOT has partnered with
ETRONICS GLOBAL DISTRIBUTORS LLP having collective experience of more than 100 years
for distributing its product l…
by Shrutee K/DNS Mumbai : UBM India is set to bring in the 7th
edition of the uniquely positioned Children Baby Maternity Expo India (CBME
India) from 10th –12th
April, 2019 at the Bombay Convention and Exhibition Centre, Goregaon, Mumbai. The
largest children and maternity product B2B expo in India, CBME India will offer
unparalleled business opportunities to local and global manufacturers and
sellers of baby products to connect, network and conduct business with a choice
of distributors, Importers, dealers, influencers and merchandise heads from
modern retail businesses, online retailers, aggregators, service providers,
business investors, and franchisee seekers. These professionals cater to baby,
child wear, children shoe stores, maternity wear shops, toy shops,
supermarkets, hypermarkets, department stores, pre-schools, nursing homes,
individual buyers, service companies, designers, associations and Consulates. The
three-day expo will witness enthusiastic participation from over 100…
Gulzar gets Indira Gandhi National Integration Award-2011 Oct 31, 2012
The Indira Gandhi award for National Integration for 2011 has been given to
noted film lyricist and poet Gulzar in recognition of his contribution to national integration. The award carrying five lakh rupees and citation, was presented by UPA Chairperson Sonia Gandhi at a function in New Delhi this evening.
Speaking on the occasion, Mrs Gandhi said that Gulzar, through his writings, has always promoted communal harmony and secularism. She said that characters portrayed by Gulzar depicted fight against communalism.
Lauding the efforts by the 75-year old veteran film writer in promoting national integration, Prime Minister Dr Manmohan Singh said that Gulzar’s writings have been giving message of social importance which is essential for national integration. Referring to the incidents of violence in parts of the country, Dr Singh said that religion, regionalism and communalism should not come in the way of …