FinTech Venture forays into Delhi NCR to answer month end woes

by Shrutee K/DNS

New Delhi, INDIA :, a Fintech startup, announces its operations in Delhi NCR. Over the past 5 months the companywas piloting its Mobile app based lending product and building Algorithm based underwriting & robodecisioning system which it has successfully implemented. After successful beta phase in Pune& Bengaluru it has started to go live with real time loans processing capabilities and added Chennai & Mumbai operations in quick succession and now include cities like – New Delhi, Gurugram, Noida.. Within its five months of operations, the app has received 150000+ downloads across both Andriod& iOS mobile app platform.

Large Metrocities like Delhi NCR has an increasing number of young salaried professionals. New/young working professionals have many instant cash and loan requirement and not many credit instruments are available to them. A mobile app based product like EarlySalary can come to their rescue which allows them to instant get a short term loan approved in minutes and cash transferred to their bank with-in hours of applying. The unique social worth scoring coupled system with artificial intelligence has enabled faster underwriting with minimal human intervention. Thus enabling EarlySalary to open up new markets at a faster rate. Available for Android & iOS mobile phone, the start-up provides short-term personal loans ranging from Rs. 10,000 up to Rs. 1,00,000 for a tenure of 7 to 30 days.

EarlySalary operates similar to cash advance or cash withdraw from a credit card or salary advances and is targeted at young working professionals who run out of salary money during the month end. This helps them sustain lifestyle without the need to borrow money from friends and relatives. uses new age technology along with the user’s Social Worth Score to approve and process loans. Social Worth Score combines credit bureau reports & social media details of the user and helps the company in decision-making. The loan approval takes 10 minutes with the successfully developed and implemented a regressive social algorithm and score card. User can get instant fund transfer to their bank account and can use it as per their requirement.

Commenting on the launch, Akshay Mehrotra, Co-founder & CEO at, said "Delhi NCR is one of the fastest growing markets and houses many young working professionals.With the launch of in New Delhi, Gurugram& Noida, we aim to bring a quick solution to their instant cash requirement and help them sustain their lifestyle throughout the month. We are extremely proud of our new-age technology ‘Social Worth Score System’, that allow loan decisioning in 10 minutes. With this automated machine decisioning, we hope to do inorganic growth and double our loan volume every month for next quarter.”

The co-founders Akshay Mehrotra and Ashish Goyal, each one has over a decade of experience up their sleeve. They have an expert combination of marketing and finance.

Key Highlights of Rs. 10,000 to Rs. 1,00,000 loan, Machine Decisioning System Powered by Social Underwriting System and Score Card, Instant approved Credit Limit, Same day cash transfer, Interest rates avg at Rs. 7 per day per Rs. 10,000 Decisioning in few minutes, 3 things to apply with – Facebook ID/PAN number/ Bank Log-in verification or Statements

For an illustration: Shilpi Taneja, 25 yrs old Software Developer, Rs. 60,000 per month salary wants Rs. 30,000 for 30 days. She will have to repay Rs. 30,900 including processing fees and interest after 30 days. If she repeats her loan, she again wants to take a short loan for 10 days for Rs. 30,000 this time she will have to repay only Rs. 30,349.

EarlySalary aims to reach 6 metro cities very soon.

Google Play Store: 
Apple App Store:

Headquartered in Pune, is a Fintech Start-Up that uses new age technology for lending funds. The company aims to deliver a revolutionary new business model which is set to change the lending market in India. is an innovative lending platform that will change the way loans in India are taken.
Being a new age online brand, we bring together new credit scoring systems for superior customer profiling; our mobile first strategy will help customers get loans within minutes. The online platform is backed by a strong leadership team that aims to build a new credit scoring platform that combines traditional credit scoring with new social and online scoring technology-linked risk assessment concepts. is the first financial product from Social Worth Technologies, which was founded in October 2015 and operates in Pune with a team of 30 young professionals who are working towards a solution to cater to your daily financial needs.

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