HealthCare atHOME a one stop solution for all aspects of health care delivery to the Pharma and Medical Technology Industry
by Shrutee K/DNS
Mumbai July 21, 2016: HealthCare atHOME (HCAH), a joint-venture between the Burman family (promoters of Dabur) and founders of Health Care At Home, UK, has completed acquisition of Health Impetus Pvt. Ltd., a disease management company involved in providing innovative solutions for the pharma companies to engage patients and doctors. With this new portfolio of services HCAH will now be a “one stop solution” for every segment of the healthcare delivery channel especially pharma sector.
This acquisition marks HCAH’s entry into “Disease management services” thereby becoming an “integrated care management company” which is focused on making a real difference to patient care, outcomes and cost of treatment. HCAH will providean array of services which include: Disease awareness and diagnostics, patient support and awareness programs, management of diseases through compliance programs, drug delivery and administration, Data analysis and outcome standardization.The integration besides offering a bouquet of services for disease management will also roll out a range of patient care services like EMI schemes for chronic ailments like Cancer, Diabetes, Hepatitis B etc which will help patients to continue the treatment and meet the high cost of medications.
Commenting on this Vivek Srivastava, Co-founder and Chief Executive Officer at Health Care at Home Pvt. Ltd., remarked, “At HealthCare atHOME India, it is our endeavor to put in place a holistic system of quality health-care which is easily accessible at the patient’s doorstep. With this acquisition, HCAH has increased its bouquet of services to pharma companies. HCAH brings superior clinical skills and Direct to Patient pharmacy delivery skills thus becoming a One Stop Solution to the pharma companies in the patient journey”.The pharma sector is undergoing rapid change because of new regulations which are coming in and more tightening of government regulations on doctor engagement programs. This implies more marketing money being spent on patient engagement programs to create differentiation in their products and engaging the patients more with their brand. HCAH brings to the table 20 years of learning of managing such programs across almost all global pharma companies in UK, Europe and Australia through the legacy of the founders of Healthcare at Home UK (HaH).
Speaking on the acquisition, Mr. Pankaj Sindhu,FounderHealth Impetus Pvt. Ltd. added, “This is the beginning of an exciting chapter for HIPL and as it becomesa part of the HCAH family. HCAH has unmatched expertise in providing technology driven home healthcare services to patients across the country. This was a natural match for both the companies and I am confident that the synergies between both the companies will help in evolving superior quality solutions for our clients in thepharma sector and patients”
HCAH also provides a multitude of clinical homecare services which include specialty services like Chemotherapy at Home, Home ICU, post -operation recovery care, palliative care to terminally ill patients. Besides these, it also provides day to day healthcare services like elderly care, bed sore care, injection administration etc. Most of the services provided by HCAH are cheaper than those provided by a hospital and that too right at the comfort of the patient’s home.
The combined entity (HCAH+ HIPL) now has managed 3 lac + patients across 30 cities in India
About Health Care at Home India:
HealthCare atHOME, India (HCAH) looks to bring significant value to the healthcare industry and the home health service sector by drawing synergies and lending support to existing organizations. The company aims to bring quality health care, offering comfort and convenience to the patient right at their door step. HCAH is backed by the Burman family (the promoters of Dabur), and the founders of the Health Care at Home UK (where the company has a revenue of USD 2bn and is considered a leader and pioneer in home healthcare).
HCAH provides a wide range of medical and clinical services that cover a variety of ailments. Some of HCAH’s unique services include- Setting-up ICU at home, Home Cardiac Care, Home Oncology Services, Post-Surgical Care, Home Pulmonology Services, etc.
About Health Impetus Pvt Ltd:
Conceptualized in 2008, Health Impetus Pvt. Ltd. (HIPL) is known to be the pioneer in the field of disease management in India. The Company provides support to pharma companies, medical technology companies and hospitals across the patient journey. These services are designed to increase the awareness of disease, better diagnosis, and onboarding patients on therapy and managing compliance on drugs. With the aim to provide larger treatment access to patients in India, Health Impetus also disburses financial assistance (supported by pharma companies) to those suffering from chronic ailments by providing insurance services like cover for patients, financing services for treatment and medical costs of patients via tie-ups with its partner organizations.