USA Pears Celebrates National Pear Day Across the Country with Sampling Events

Aims to drive health awareness amongst Indian consumers with its campaign #PearwithHealth

December 1, 2018: USA Pears celebrates the World Pear Day with its campaign #PearwithHealth to drive health awareness amongst Indian consumers. On 1stDecember, World Pear Day, Pear Northwest Bureau organized sampling sessions in Delhi & Mumbai which gave consumers a chance to taste and buy the USA Pears in person and online through samples, games, prizes and more. The consumers actively participated and connected with pear lovers from all over the world by visiting USA Pears on social media (Instagram, Twitter, Facebook) and using and following the #WorldPearDay hashtag.

The promotional activities that were held in Mumbai and Delhi complimenting the World Pear Day on December 1 was a huge success as the occasion became the perfect reason for consumers to cheer the arrival of juicy and delightful USA Pears.  Recognized worldwide for their superior quality, USA Pears are back in season to introduce the Indian consumers to the freshness and taste of their pears.

The event at World Pear Day event at Spencer’s Hyper Store in Gurgaon was launched by Ms. Jeanne F. Bailey, Minister Counselor for Agricultural Affairs, U.S. Department of Agriculture, U.S. Embassy where USA Pears were sampled all day to consumers. The excitement did not end there, consumers also got a chance to be a part of one of the world’s largest retail sampling program that started in New Zealand and ended in USA. The sampling program at the Store will continue all month. This promotional outreach by USA Pears will strengthen the consumer awareness about the excellent quality of USA Pears as well as tap into the market opportunities consumption in India.

On the occasion of World Pear Day, Mr. Sumit Saran, Director of SS Associates and India Representative for USA Pears said, “USA Pears perfectly compliment the Indian Pear season. The Indian season ends in September and USA Pears arrive in the market from October giving consumers more choices. Highly nutritional, delightfully juicy and elusively flavored USA Pears add a whole lot of value to ones’ physical well-being. Glad to share that these flavorsome fruits will now be available in your nearest retail stores across India. It is our constant endeavor to reach out to maximum consumers in India and introduce them to the freshness and taste of USA Pears.” USA Pears are among the world's finest pears. Grown in Oregon and Washington where the right mix of volcanic soil, clean mountain water and warm spring and summer days, with cool nights, combine to produce some of the world's finest pears. Pears are an excellent source of fibre, providing about 24% of your daily needs. USA Pears contain Levulose, a natural sugar that can satisfy the sweet cravings for everyone, even for diabetics without guilt.
This season, USA Pears have entered India with two varieties of Anjou, both green and red. Also, for the first time a small volume of Starkrimson and Bartlett Pears have been imported into the market. For a tasty and healthy treat, indulge yourself with a mouth-watering USA Pear, this winter. Visit your nearest store and grab the goodness of the USA Pears. ;

The Pear Bureau Northwest: The Pear Bureau Northwest was established in 1931 as a non-profit marketing organization to promote, advertise and develop markets for fresh pears grown in Oregon and Washington. Pears from these two Northwest states are distributed under the USA Pears logo. Collectively, Oregon and Washington comprise USA's largest pear producing region. They produce 84% of all fresh pears grown in the United States and 92% of America's fresh pear exports. The 1,600 growers and 73 packers and shippers represented by the Pear Bureau Northwest take pride in their ability to produce the finest USA Pears for the world market.

About SS Associates: SS Associates is strategic consulting firm working in the areas of International food trade and marketing. currently represents Pear Bureau Northwest in India promoting USA Pears to Indian consumers.


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