Brand Factory launches a digital IP, Brand Stock Exchange (BSE)
by Shrutee K/DNS
Mumbai: Future Group’s retail discount chain, Brand Factory is renowned
for providing 20-70% discounts on top brands. To further amplify their
positioning as the discounted outlet, the brand has launched their digital IP, Brand Stock Exchange (BSE) announcing discounts
in a bidding format. The online bid will be live for 24 hours and the costumers
will get a chance to trade and grab products at the most discounted rates. BSE is one-of-a-kind concept that any of the
fashion apparel brand has introduced so far.
BSE’s online bid will be hosted on the landing
page of the brand’s website and their Facebook & Insta handle on 3rd
September 2019. 12 top-notch brands will be displayed on the listing and the
additional discount (over and above the in-store discounts) will keep
fluctuating. The audience will have to claim their favorite brand/s at that
particular discount.
Link to the
page: http://bit.ly/BF_BSE
The campaign is
launched on the digital platforms such as Facebook, Instagram, Twitter, and
third-party platforms. Various influencers will talk about BSE and create hype about the promo on their
Instagram handles. A tutorial video will be shared by the brand to educate the
consumers and explain the concept of BSE.
Speaking about
the ‘BSE’ initiative, Roch D’Souza, CMO,
Brand
Factory said “We are excited to unveil the BSE campaign. The idea is to bring in the greed
and urgency for the offers, which instigates the consumers to pre-book on the
basis of their most desired offers. For the first time, India gets a chance to
decide the discount on their favorite brands. We are using multiple legs from media
to Influencer campaigns for creating a buzz. The aim is not just to educate
consumers about the concept but engage with them.”
Ashish Rana, Business Head, IdeateLabs
said “It is a buzz-worthy campaign that we are forging for Brand Factory. The
communication approach of Brand Factory
is always young, quirky and smart. To carry this forward, the communication
plan comprises of memes for educating the audience, giving them the feeling of
FOMO and instilling greed to grab great discounts.”
About IdeateLabs (http://ideatelabs.in/): IdeateLabs is a full-service digital
marketing company. It is a fired-up group of professionals from the creative,
tech and marketing worlds. While its clientele exceeds 75 well-known Indian and
International names, its portfolio spans across varied business verticals. Its
clientele includes renowned brands like Sterling & Wilson, AutoDesk,
Hiranandani Communities, Brand Factory, Future Brands, Edelweiss Tokio, Hafele,
Kalpataru, Tata Tele Business Services, Elica, Franklin Templeton to name a
few. IdeateLabs specializes in taking brand challenges and turning them into
opportunities that deliver tangible and valuable results. IdeateLabs has a
presence across India and the Middle East.
About Brand Factory (http://www.brandfactoryonline.com/): Brand Factory, a Future Group
concept, is India’s leading chain of fashion discount stores with 99 outlets
across 47 cities in India. It
offers 200+ Indian and International fashion brands at 20-70% discount, 365
days a year. It also offers a diverse range of merchandise at absolutely great
prices in a refreshingly enjoyable ambiance. Brand Factory stores include men’s
formals, casuals, youth wear, women’s wear, sportswear, kids wear, footwear,
accessories and more.
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