Divine Bond of Ghazal & Solitaires
by Shrutee K/DNS
January 2, Mumbai: Divine Solitaires, a premium diamond brand, launched its new app at the inaugurate of Ghazal maestro Pankaj Udhas and veteran lyricist-poet Gulzar’s collaborative album, Nayaab Lamhe.
This was the ideal occasion for Divine Solitaires to launch its one-of-a-kind mobile app that aims to change the way you buy diamonds. Pankaj Udhas was fascinated by looking at the rare hearts and arrows pattern present in the diamonds by Divine Solitaires. The Ghazal icon, who is known for his lyrics and voice that capture the hearts of the listener has a lot in common with those diamonds, and the brilliance of this junction was prominent. This initiative by Divine Solitaires is another industry first by the brand to further manifest the timelessness of diamonds and change the way customers experience them.
Known for its stringent quality standards and price transparency, Divine Solitaires has taken a huge leap to further enhance the consumer experience by enabling them to peruse solitaires at the convenience of their fingertips.
"We want our customers to experience the excitement of knowing the journey of their particular diamond through ages and continents, tracking the pricing of their precious asset and understanding the quality of their diamond beyond just the 4Cs," says Jignesh Mehta, MD, Divine Solitaires.
As an unprecedented first in the diamond industry, this mobile App boasts of features like tracking the journey of your chosen diamond of 3 billion years – right from mining, polishing to the final piece that adorns your favourite jewellery. Users can also learn the real-time asset value of their solitaires while tracing the price history to determine its growth. A unique Nationwide Standard Pricing list introduced by Divine Solitaires makes the process transparent for the end consumer. The Divine Solitaire Mobile App also offers a 1 year free instant insurance on the purchase.
With many more features that allow the user to verify and track their diamonds to experience its unique history, learn about the craftsmanship, distinct quality and the processes that make their diamonds divine, Divine Solitaires is revolutionizing the industry with the combination of digitization and transparency as its guiding force.
The Divine Solitaires mobile app is now available for download on all smartphones.