Fast&Up Announces Major Retail Expansion of Sports and Health Nutrition in India

Expected to increase to over 600+ Retail outlets across India by end of FY 2018-2019

Mumbai: Aeronutrix Sports Products Private Limited’s Fast&Up has embarked on an ambitious plan to make the brand available to more consumers through the retail foray. Fast&Up products are already present in the shelves of around 20 Noble Plus stores in Mumbai. This is a pilot, the brand is in process of being placed in the entire Noble Plus chain pan India.

Fast&Up has already made its space in the nutrition chart of health experts and sports enthusiasts and won their hearts. By expanding their distribution web, they are making a move to strengthen their customer base and create awareness about the product to general public at large. The retail roll out of the product will be done in phases. In the first phase it would be rolling out into the unorganized nutrition store network in India, with the brand having its product in 250 stores which is expected to be around 600 plus by the end of March. The overall vision of the brand is to cater to the larger and generally active living consumer base, soon Fast&Up will be seen in a few more chains in Mumbai. The brand also has plans to spread their physical distribution network into other cities like Bangalore and Delhi where Fast&Up already has a good customer base.

Fast&Up’s distribution network is structured around 3 channels of sale - Online, Institutional and Retail. While the former two have proven to be a critical source of strength for growth in the first 2 years for the brand, Vijayaraghavan Venugopalan, CEO, Aeronutrix Sports Products Private Limited shared his vision on the latest expansion and said, “Fast&Up is a critically acclaimed sports and active nutrition brand. Also, appreciated and whole heartedly accepted by many health professionals and sports celebrities. We think, it was time to extend our reach and spread out to larger audience who are into active living and by being physically available at a retail store within the customer’s proximity will help us in fulfilling our aim. We expect to spread our distribution up to 600 plus retail stores by the end of March. We also have further plans to enter into modern trade as well as identified pharmacy network.”

About Fast&Up: Fast&Up is a Swiss brand that offers an interesting range of innovative, easy to use nutrition products, which has seen fast adoption in the sports fraternity. Besides a strong commitment to quality, this progressive sports nutrition brand has successfully brought novel and gel-based nutrition supplements to India. For more information, visit https://www.fastandup.in/ 

About Aeronutrix: Aeronutrix Sports Products Private Limited is one of the fastest growing sport nutrition products company based out of Mumbai. Backed by innovative Swiss technology and effervescent science, Aeronutrix' nutrition products promote Active Living and are favoured by sportspersons, health enthusiasts and fitness enthusiasts who have chosen Healthy and Active Living. The company's flagship OTC brand, 'Fast&Up' is the nutrition product of choice for many, including National and International athletes in various sports such as Cricket, Soccer, Kabaddi, Cycling and Marathon. Aeronutrix is a subsidiary of Fullife Healthcare, a healthcare management company that makes and markets a range of effervescent products in over 22 countries across the globe.