Haier India Launches a New Line-up of Water Heaters for the Winter Season

 Equipped with PUF insulation, the new water heaters help in saving
 50 percent electricity

New Delhi, 24 Nov 2018: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 9 Consecutive Years*, announced the launch of its new range of water heaters for this winter season ES10V, ES15V & E25V in Vertical and ES15H & ES25H in Horizontal FR series with a unique color PCM outer body, introduced for the 1st time in Indian market.

Augmenting Haier’s water heater line up, the new series is designed in a way that best complements the décor and interiors of a modern and contemporary bathroom. These five-star rated water heaters comprise of a wide range of features including Floral PCM body, SHOCK PROOF technology and 8 bars rated pressure system. Haier’s patented Shockproof technology has been especially designed keeping in mind instances of a missing earth wire, a wrong electrical connection, faulty electricity lines or leakage, etc. It plays the role of a resistor between the water heater & the human body and reduces the intensity of the current passed, thereby ensuring users’ safety. Moreover, the 8 bars rated pressure passes 160,000 cycles impulse pressure test under 10 Bars which ensures the pressure withstanding capacity and helps in pressure pump application.

Keeping in mind the consumer preferences and needs, the new line of water heaters includes five unique models - ES 10V-FR, 15V–FR, ES 25V–FR, ES 15H-FR and ES 25H-FR. Available in both horizontal and vertical dimensions, the new range is designed basis the available installation space across various households. The new water heaters come with a tough Ultra Micro Coated (UMC) inner tank with extra thick 2mm special steel sheet that conforms to the Germany DIN standard for added durability. It also comes equipped with Incoloy 800 stainless steel heating element with high efficiency of 97.9% that ensures best performance under high temperature and pressure conditions.

Haier’s latest range of FR water heaters come with IPX4 coated body and are the first to receive international certification for their non-corrosive, splash-proof and water resistant quality.

Commenting on the launch, Mr. Eric Braganza, President, Haier India, remarked,With the launch of Haier FR series Water Heaters, we are expanding our existing range with a product that delivers quality and adds a style element to complement the interiors of modern bathrooms. Innovation and creativity have always been at the forefront of product design at Haier. We are dedicated to evolving with the changing lifestyles of our customers, and continue to create products that live up to their unique requirements. This range is specially conceptualized to offer high gloss, sheen and finish that matches and enhances the beauty of a bathroom.
Adhering to superior quality standards, Haier ES 15/25 V/H-Color FR Water Heater models feature a color floral PCM outer body, unique three layered UMC tank and superior injected PUF insulation to help retain hot temperature for longer period of time and reduce reheating requirements. With 5-star BEE rating, the new water heaters come with best in class warranty of 4 years on product-components plus 7 years on the inner tank.

The new Haier FR series water heaters ES10V, E15V & E25V in Vertical are available across India at an MRP of Rs. 10,900, 11,900 and 13,000 respectively and, ES15H & ES25H in Horizontal are available at an MRP of Rs. 12,500 and 13,700 respectively.

Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 per cent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 38 operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.
Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, and profits achieved a year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.


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