MoMAGIC Technologies Launches The Report titled, “Lifestyle Insight of App Users in India”
New
Delhi/Mumbai, November1 2018: News, Social Media and
Gaming apps are the top 3 categories installed by Indian mobile users,
according to a recent study conducted by MoMAGIC Technologies, a fast-paced,
innovative, AI and Big data driven mobile tech firm.
The Report titled, “Lifestyle Insight of App Users in India”,
gives an overview on the lifestyle choices a particular set of App USER profile
may have or follow, predictably. The report is drawn upon from “TrueInsight”-
MoMAGIC’s DMP (Data Management Platform).
Key Highlights:
On an average, an Indian
smartphone user usually has 50 apps, including pre-installed apps; equally
distributed among men and women (Men have 50.5 apps & Female has 49.8
apps).
News related app installs
saw a jump of 94% in Q12018 vs Q42017 followed by a jump of 80% for social
media related apps and lastly gaming apps at 52% respectively.
News app users are seen
to install apps related to Food & Drink, Health & Fitness and
Automobiles. This segment values their diet, health and drive more on a daily
basis.
Social App users, is one
of the key users of dating apps, other than automobiles and weather.
Game App user segment,
mainly consists of parents, who share their devices with their children and
hence are found to have more of parenting apps, followed by comics and beauty.
About
MoMAGIC Technologies: MoMAGIC Technologies Pvt. Ltd.,
founded in the year 2011 is a fast-paced, innovative, AI and Big data driven
mobile tech organization, with dominance in South East Asia. With 126+ Million UNIQUE USERS; reaching
every 3rd Mobile USER, MoMAGIC offers comprehensive USER Acquisition channels. MoMAGIC, is investing and expanding as a ‘Big Data
& AI-based, global company’; to provide customized offerings and
consultancy in the Ad Tech Space.
Setting up the APAC R&D and Business Operation Center in Taipei,
Taiwan in February 2018, is step in the said direction.
The company offers all
its three platforms (DSP, SSP -“TrueReach” and DMP –“TrueInsight”) integrated
as one seamless AI-driven marketing solution in the market. With over 400+ employees, inclusive of 70+
data intelligence, AI & Marketing experts in Asia, MoMAGIC Technologies, is
one of the leading Indian companies, in the Digital AD Tech and Mobile
Marketing, space offering customized Mobile Marketing solutions. MoMAGIC’s access to Data and Insights, driven
via Data Intelligence, Data Modeling etc., is legally compliant as per laws of
the land, being operated in.
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