Shobha Shringar Jewellers in Association with FitZup Studios IP ‘Bride & Fit’
Riddhi
Dogra, Sayantani Ghosh, Barkha Sengupta & Indraniel Sengupta look Royal
in
Shobha Shringar Jewellers NCHANT Collection
Mumbai: Leading luxury jewellery house Shobha Shringar Jewellers in
association with FitZup Studios' IP 'Bride & Fit' where Indraneil Sengupta
with Barkha Sengupta relive their wedding ceremony and gorgeous Riddhi Dogra
& Sayantani Ghoshi are seen in Royal Andaz as bride squad in a photoshoot
hosted at Planet Hollywood -Beach Resort, Goa. The celebrities bestowed the
store with their presence on 9th October 2019 where the launched the digital
campaign alongside the Limited Edition NCHANT collection in esteemed presence
of Snehal Choksey, Director, Shobha Shringar Jewellers along with Sunny Arora
& Neeraj Mishra, Founder & Co-Founder, FitZup.
NCHANT
Collection that was carefully curated by the celebrities which includes some of
the best designs curated by Nisha Choksey in 22k Yellow Gold crafted with rare
precious gemstones like Emeralds, Rubies, Polkis, Pearls. The collection
showcases impeccable Jadao Karigari that artisans of Shobha Shringar Jewellers
are known for. The collection hosts the entire bridal and bridegroom’s
trousseau including Mangtikas, earrings, chokers, haars, hathphools, rings and
bangles.
‘As
a brand, Shobha Shringar Jewellers always does innovative collaborations that
appeal to our customers. In past we have designed the Miss India Crown for
Manushi Chillar. This season, we came across this innovative idea where Fitness
was married with Bridal Avatars and these gorgeous celebrities Riddhi Dogra,
Sayantani Ghoshi, Barkha Sengupta & Indraniel Sengupta needed us to curate
something for them to showcase at the shoot. Though the concept of the shoot is
about how a bride needs to be fit, she also needs beautiful jewellery to
complete the look. We therefore designed their looks which as NCHANT
Collection. The same pieces will be now available for our patrons. Associating
with FitZup Studios on this was an absolute delight’, said Snehal Choksey,
Director, Shobha Shringar Jewellers.
‘At
FitZup Studios, we are now looking at exploring with various brands in
different genre within fitness space. The team noticed that the bridal fitness
is booming in India as everyone wants to look their best on their D-Day; hence strike
the idea ‘Bride & Fit’. We realized that it is impossible to imagine an
Indian bride without jewellery. And then we came across this heritage structure
of Shobha Shringar Jewellers and were awed by their designs.We are pleased to
partner with Shobha Shringar Jewellers as our vison matches in terms of today’s
bride who goes extra mile, are ready to experiment and break the stereotypes.
The content that we’d curated is very fresh and shall definitely appeal the
young millennials.’Said Sunny Arora, Founder, FitZup Studios.
Thanking
FitZup for this curated association, Anand Chatterjee, General Manager, Planet
Hollywood Goa 'It was our pleasure to have Bride & Fit team at Planet
Hollywood Beach Resort. Planet Hollywood is for the guests who enjoy celebrity
treatment and this is an exquisite opportunity to be a part of a concept to
promote wedding, fitness and wellness in Indian with the most glamourous
stars'.
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